Christian Geissendoerfer

Sorry, let me just add on there.

So it's mainly CPM as of today, but of course also in that environment goes more and more towards performance.

So CPC or there's a lot of requests also for even cost per action, but that's with display advertising and not really easy to do.

So yeah, the main model is CPM.

Sorry, which?

Yes, sorry.

I launched in 2008 out of Berlin, actually, for two years and moved to Singapore in 2010.

Moved the complete company because initially also we were doing a location-based couponing self-service platform, which technically worked, but from a business model point of view, it's very hard to scale.

It's very hard to work with small retailers in a self-service environment.

So then in about 2011, 2012, it changed to the display advertising model.

We moved from small businesses to media agencies and brands.

And from there, we were basically building it up.

in 2016 well revenues is in a million digit figure um we have a team of 15 um the majority of the team is based out of vietnam and um probably important there to know also to anticipate also your question it's a bootstrap business uh so we didn't go for a venture funding round um yeah have you listened to the show you're anticipating my questions of course do you enjoy it

Today, it's a pure CPM or a pure arbitrage model, where...

working on a platform to be, and that's not necessarily SaaS, but it's all about audiences, profiles, and actually attribution.

So where you can, I mean, look at location like the physical world cookie, so that

We could then, well, we can today already retarget people who have been really in a store.

You have been at an airport based on your advertising ID inside your mobile applications.

Or the other way around, if a retailer wants to attribute ad spending to store visits, we can do that as well.

So that we can really say, okay, out of the $100,000 budget you spent, you have generated that many store visits of individual people in the seven days following the campaign.