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Christian Geissendoerfer

๐Ÿ‘ค Speaker
130 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
826: AdTech: Bootstrapped to $1m-$10m With 20% EBIDTA Margin

We have this full service.

SaaS Interviews with CEOs, Startups, Founders
826: AdTech: Bootstrapped to $1m-$10m With 20% EBIDTA Margin

So where we are really from not only advising on the campaign over helping with maybe even creatives, the dynamic creatives up to then setting up running optimization.

SaaS Interviews with CEOs, Startups, Founders
826: AdTech: Bootstrapped to $1m-$10m With 20% EBIDTA Margin

So we go end to end.

SaaS Interviews with CEOs, Startups, Founders
826: AdTech: Bootstrapped to $1m-$10m With 20% EBIDTA Margin

Also our segment is,

SaaS Interviews with CEOs, Startups, Founders
826: AdTech: Bootstrapped to $1m-$10m With 20% EBIDTA Margin

A lot of the more second tier countries, so Southeast Asia and the countries all around Middle East.

SaaS Interviews with CEOs, Startups, Founders
826: AdTech: Bootstrapped to $1m-$10m With 20% EBIDTA Margin

We run in Europe as well.

SaaS Interviews with CEOs, Startups, Founders
826: AdTech: Bootstrapped to $1m-$10m With 20% EBIDTA Margin

So in total, we've run in over 60 countries, actually, campaigns.

SaaS Interviews with CEOs, Startups, Founders
826: AdTech: Bootstrapped to $1m-$10m With 20% EBIDTA Margin

So that's where I think.

SaaS Interviews with CEOs, Startups, Founders
826: AdTech: Bootstrapped to $1m-$10m With 20% EBIDTA Margin

customers choose us because of that geographical focus and the geographical focus where we go more for the second tier market so that's where we're working with there was agencies and brands together and how many customers are you working with now today well

SaaS Interviews with CEOs, Startups, Founders
826: AdTech: Bootstrapped to $1m-$10m With 20% EBIDTA Margin

It really depends.

SaaS Interviews with CEOs, Startups, Founders
826: AdTech: Bootstrapped to $1m-$10m With 20% EBIDTA Margin

The media brands, the agencies.

SaaS Interviews with CEOs, Startups, Founders
826: AdTech: Bootstrapped to $1m-$10m With 20% EBIDTA Margin

Well, at the end, we work with most of the major agencies, so the Group M guys and all those on individual campaigns.

SaaS Interviews with CEOs, Startups, Founders
826: AdTech: Bootstrapped to $1m-$10m With 20% EBIDTA Margin

But then we work also a lot with second-tier agencies, the ones which you wouldn't necessarily know, I mean, at least not globally.

SaaS Interviews with CEOs, Startups, Founders
826: AdTech: Bootstrapped to $1m-$10m With 20% EBIDTA Margin

But they are in a country like Myanmar or Cambodia.

SaaS Interviews with CEOs, Startups, Founders
826: AdTech: Bootstrapped to $1m-$10m With 20% EBIDTA Margin

So how many total?

SaaS Interviews with CEOs, Startups, Founders
826: AdTech: Bootstrapped to $1m-$10m With 20% EBIDTA Margin

Small agencies.

SaaS Interviews with CEOs, Startups, Founders
826: AdTech: Bootstrapped to $1m-$10m With 20% EBIDTA Margin

uh it's probably like 25 to 30 agencies okay and how are you landing these new customers so that's what yeah i want to just lead to we go a lot through partners sales partners basically where in the countries we work with those strong partnerships local experts usually it's smaller teams of 10 15 people who

SaaS Interviews with CEOs, Startups, Founders
826: AdTech: Bootstrapped to $1m-$10m With 20% EBIDTA Margin

In other terms, you would call them probably resellers.

SaaS Interviews with CEOs, Startups, Founders
826: AdTech: Bootstrapped to $1m-$10m With 20% EBIDTA Margin

So they have a number of digital products they work with, with agencies, and they are reselling the location-based product either under the used brand, or we have a few white label partners as well, where they have their own strong brand in a country like Austria, for example, there's a company called About Media.

SaaS Interviews with CEOs, Startups, Founders
826: AdTech: Bootstrapped to $1m-$10m With 20% EBIDTA Margin

They are reselling our product as About Media Hyperlocal Targeting, but it's complete our service.