Christian Geissendoerfer
๐ค SpeakerAppearances Over Time
Podcast Appearances
We have this full service.
So where we are really from not only advising on the campaign over helping with maybe even creatives, the dynamic creatives up to then setting up running optimization.
So we go end to end.
Also our segment is,
A lot of the more second tier countries, so Southeast Asia and the countries all around Middle East.
We run in Europe as well.
So in total, we've run in over 60 countries, actually, campaigns.
So that's where I think.
customers choose us because of that geographical focus and the geographical focus where we go more for the second tier market so that's where we're working with there was agencies and brands together and how many customers are you working with now today well
It really depends.
The media brands, the agencies.
Well, at the end, we work with most of the major agencies, so the Group M guys and all those on individual campaigns.
But then we work also a lot with second-tier agencies, the ones which you wouldn't necessarily know, I mean, at least not globally.
But they are in a country like Myanmar or Cambodia.
So how many total?
Small agencies.
uh it's probably like 25 to 30 agencies okay and how are you landing these new customers so that's what yeah i want to just lead to we go a lot through partners sales partners basically where in the countries we work with those strong partnerships local experts usually it's smaller teams of 10 15 people who
In other terms, you would call them probably resellers.
So they have a number of digital products they work with, with agencies, and they are reselling the location-based product either under the used brand, or we have a few white label partners as well, where they have their own strong brand in a country like Austria, for example, there's a company called About Media.
They are reselling our product as About Media Hyperlocal Targeting, but it's complete our service.