Christian Owens

Because we saw the tailwinds of all of that.

We at least doubled the business over that period of time.

I would describe it, Recognize is a little bit different.

Recognize, for those who don't know, is a revenue recognition, like ASC 606, sort of kind of RevRec product.

That's like literally a kind of monthly fee.

Because it tends to only be applicable to larger enterprises who actually care about it.

On the retain side of things, I would say it's a very similar model to Paddle.

It's sort of like that product for those that sort of haven't come across it before is a product that helps you fight kind of voluntary and involuntary churn.

So credit card failures, cancellations, sort of all of that stuff.

And it's priced on the basis of kind of how much revenue kind of does retain, generate you or save you.

How many customers does it stop from churning or bring back into the product?

through all of these different channels, email, SMS, automated payment retries, all of this stuff.

It's very quantifiable.

There is a before retain and after retain number that you can point to.

And retain effectively monetizes on the base of how much money it recovers.

Historically, it's been a monthly fee.

because sort of they haven't, because ProfitWell hasn't kind of actually been party to that kind of payment.

But you can obviously take a monthly fee divided by kind of how much money it's sort of recovered and kind of, you can sort of then kind of equate that to a percentage.

I see.

It's roughly between four and 6%.