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Christian Owens

๐Ÿ‘ค Speaker
299 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

I think we had slightly higher pricing in the beginning.

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

It was like 7% or 8% or maybe even 10%.

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

And that was really when we were focusing on the initial people that we built Paddle for were people who look like me.

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

So pre-Paddle, I built a software company.

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

Really ran headfirst into the problem that we try and solve, scaled it to 3 to 5 million in ARR, and ran into this problem where we had a few hundred thousand people using these products and tens of thousands of them paying for it in every country you can imagine.

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

and ran headfirst into these challenges of how we scale.

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

So initially was building it for kind of the indie hacker, the bootstrapper, the kind of person like that picked a very simple kind of pricing model, which I think was about 10% of transaction.

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

And then gradually you realize that sort of 10%, like a flat percentage doesn't necessarily work kind of quite as well as a percentage in a fee.

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

And then kind of just adapted from that.

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

But we sort of, it's actually one of the funny parts of like this deal of like, we've obviously been,

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

acquired a company that are probably the number one experts in pricing that exists sort of in this space.

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

And I don't think that we've changed our pricing for maybe five years.

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

I was probably 15-ish, 15, 16.

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

That's a good question.

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

I have a great relationship with my parents.

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

And I think the biggest thing of all of the things is I think they encourage curiosity.

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

They would give me an old VCR player and I would deconstruct it and pretend I was making something when I was...

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

it's my like earliest memory when I was like kind of three or four, it's like deconstructing like old, like home appliances.

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

And I think they always encourage that stuff rather than being like, that's dumb or sort of whatever.

SaaS Interviews with CEOs, Startups, Founders
Details of $20m Revenue Profitwell and $55m Revenue Paddle Deal and what led to the $200m Acquisition

And then I think when I started to like get into computers and sort of the internet, like I still grew up, I am 27, but I still grew up with like dial up and things like that.