Christian Owens
๐ค SpeakerAppearances Over Time
Podcast Appearances
I think we had slightly higher pricing in the beginning.
It was like 7% or 8% or maybe even 10%.
And that was really when we were focusing on the initial people that we built Paddle for were people who look like me.
So pre-Paddle, I built a software company.
Really ran headfirst into the problem that we try and solve, scaled it to 3 to 5 million in ARR, and ran into this problem where we had a few hundred thousand people using these products and tens of thousands of them paying for it in every country you can imagine.
and ran headfirst into these challenges of how we scale.
So initially was building it for kind of the indie hacker, the bootstrapper, the kind of person like that picked a very simple kind of pricing model, which I think was about 10% of transaction.
And then gradually you realize that sort of 10%, like a flat percentage doesn't necessarily work kind of quite as well as a percentage in a fee.
And then kind of just adapted from that.
But we sort of, it's actually one of the funny parts of like this deal of like, we've obviously been,
acquired a company that are probably the number one experts in pricing that exists sort of in this space.
And I don't think that we've changed our pricing for maybe five years.
I was probably 15-ish, 15, 16.
That's a good question.
I have a great relationship with my parents.
And I think the biggest thing of all of the things is I think they encourage curiosity.
They would give me an old VCR player and I would deconstruct it and pretend I was making something when I was...
it's my like earliest memory when I was like kind of three or four, it's like deconstructing like old, like home appliances.
And I think they always encourage that stuff rather than being like, that's dumb or sort of whatever.
And then I think when I started to like get into computers and sort of the internet, like I still grew up, I am 27, but I still grew up with like dial up and things like that.