Christina Pang

And because fragrance

He also had multiple food allergies.

From that journey, we had discovered, hey, if you exclude what he's allergic to, you know, we're still able to make great food.

So it's kind of a similar concept we were applying to fragrance, skincare, beauty.

Yeah, it's really, really challenging.

And that's also why it hasn't really been done because you're effectively going from thousands of fragrance ingredients, limiting that palette to maybe a couple hundred if you're lucky.

It's also something you can't necessarily do at home yourself in your own kitchen.

You know, you do need to partner with a specialized fragrance lab because they use these techniques to kind of separate the compounds that are allergenic from those that aren't.

So I started the business August of 2024.

After I left my corporate job, we were already kind of working on candles and things.

And then we started working on the beauty and personal care.

After that, we launched our first product last summer in July.

Okay.

We ended the year a little bit over $100,000.

This year to date, we're on track to maybe get to $250,000, $300,000.

But we do have a stretch goal for ourselves of $400,000.

We initially launched on direct-to-consumer.

We also have wholesale accounts with several luxury resorts and spas.

And just last month, we launched nationwide at Anthropologie.

Yeah.