Christina Pang

So effectively, there have been millions of consumers with eczema, sensitive skin.

They've been trained to think fragrance is bad and just to avoid fragrance entirely.

And even the experts that they trust, like dermatologists, have been trained to think that as well.

So when you're introducing a

new idea into an established category like that.

How do you rebuild that trust and help people feel comfortable giving fragrance a try again, especially if you have a very limited marketing budget?

So there's about 30 million Americans who have eczema and then more than 100 million people who self-identify as having sensitive skin.

So that's a pretty big number because you can assume that most of them, a significant portion of them, aren't able to use fragrance products.

Yeah, we have done several clinical tests.

Actually, you can imagine clinical tests are quite expensive.

So we've done some on sensitive skin first, and they have come out with just incredible results.

So we do share those with dermatologists that we

speak with.

We were also trying to work with some third parties to kind of like get different seals and everything.

But again, it's quite expensive because there's just so many tests involved.

And then I think one of the things we found is a lot of times these tests are also testing on healthy skin.

And so since we're trying to

prove something works for skin that's been really sensitized, it's also more expensive to recruit that population.

So we are working on it, but it's taking a little bit longer.

That's really great.