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Christina Pickwell

๐Ÿ‘ค Speaker
84 total appearances

Appearances Over Time

Podcast Appearances

The Detail
Tide going out on the craft brewing industry

And that was where we were really struggling.

The Detail
Tide going out on the craft brewing industry

And so we'd have beer sitting in the tank and no kegs to be able to fill because they were not getting returned to us on time or getting, you know, literally lost or stolen.

The Detail
Tide going out on the craft brewing industry

So the leasing model was a very good one for us.

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Tide going out on the craft brewing industry

Yes, they have.

The Detail
Tide going out on the craft brewing industry

So we learned about that, and it was instant fear of how the heck are we going to sell our beer, basically, knowing we had sold all of our kegs and knowing the other option was more expensive and didn't have the same customer service and everything else.

The Detail
Tide going out on the craft brewing industry

It was quite terrifying to think,

The Detail
Tide going out on the craft brewing industry

Because our keg sales are quite a big chunk of our sales overall.

The Detail
Tide going out on the craft brewing industry

And they're also our higher margin product.

The Detail
Tide going out on the craft brewing industry

So without the higher margin products being able to balance out the package stuff, it makes the profitability of the brewery overall not so good.

The Detail
Tide going out on the craft brewing industry

Yeah, there is more margin because there is less process and less, obviously, you know, packaged beer, you've got the can cost, the lid cost, the box cost, you know, everything.

The Detail
Tide going out on the craft brewing industry

You can get a lot more volume at 50 litres out in one keg fill compared to, you'd have to fill up quite a few cases of beer to get that same 50 litres out.

The Detail
Tide going out on the craft brewing industry

Yes, exactly.

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Tide going out on the craft brewing industry

I didn't even think about it because I knew that that was something we could not afford to do.

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Tide going out on the craft brewing industry

Because the ones that we'd sold to them were already gone.

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Tide going out on the craft brewing industry

They had already been scrap meddled and were done.

The Detail
Tide going out on the craft brewing industry

So we would have to buy brand new kegs out of China and they're at about $230 each keg.

The Detail
Tide going out on the craft brewing industry

That's just not an option for us at all.

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Tide going out on the craft brewing industry

I think that's a good decision.

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Tide going out on the craft brewing industry

I think we need a little bit of competition.

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Tide going out on the craft brewing industry

We need to make sure they stay honest and they don't just say, yes, cool, we're going to charge you this much and in a couple of months' time just hike the price up.