Christine Bodegaro

Are they going to look at different protocols?

We want to make sure that we're conversant in that before we start really ramping and scaling.

Yeah.

I'd hesitate to quote on that, but I will say that we are managing it very conservatively.

Quantify that, Christine.

It's probably, again, back to 12.

You think it's 12, okay.

We got in a little bit plus or minus, but just spending in terms of marketing programs, being conservative there and making sure that those are things that we can measure and that- Are you spending on marketing right now?

A bit, yes.

We have a couple of pilot programs and, you know, enough results to say this is something we want to move forward with.

But right now it's content creation, a lot of events, because that's where we can get in front of people.

We don't expect that they'll come to us right away.

Google ads, you know, sort of the more traditional methods, some social.

And then on our...

team side, being able to have some fractional contributors helps us.

Fiverr for design work.

Again, just being really cautious around our spend.

Challenger Sale.

Oh, that's a good question.

I just was reading last night, Recency Effect on Masterclass, the founder of Masterclass.