Christine Fox (Josh's Mum)

And someone else looks at it and goes, oh yeah, nice.

I'm your son.

So you're like, oh, they're great stories.

But no, carry on.

Maybe they'll get a bit better.

I was selling Costco things in school.

Well, that's business model wholesale to the market.

Well, the thing is, so People Like Us was, it was like a fly on the wall documentary showing the area we grew up in.

And it was described on there as the most, like, run-down, poverty-stricken part of England.

That was the premise of the show.

Probably, yeah.

it was centered around a family who worked in our local laundrette and this show was just it was exploiting poor people but it was actually a great show then I become obsessed and I was like oh maybe I could sell guided tours around all these and when I say hot spots of the show it was like there's the local crack house there's the local laundrette but again it was a gap in the market so what you're giving me with this is you're telling me I was an entrepreneur without ever realizing it

Yeah, so I used to love a competition.

I was what you could call a prize pig.

Anything in the magazines, newspapers, I'd be phoning, emailing, sending letters.

Then I'd send so many, as you said, I would kind of forget them.

One day, a house-sized bouncy castle arrived and we're all like,

What's this?

And I don't remember what I won.

It was a cake competition somewhere.