Christo Hall
👤 SpeakerAppearances Over Time
Podcast Appearances
No, no, that's a person registered for the workshop.
No, no, no, no.
That's to get them to a workshop where we'll have a half day.
Okay.
And then at that workshop, they pay, often we'll do specials, it might be only $27.
So we actually might be losing money on that.
On the workshop.
On the workshop, but that's fine because as a very minimum 10% of that room
we'll sign up and join the 12 grand.
So I look at the seats and go, okay, well, let's say it costs us, even if it costs us $100 per bum on seat, like per person.
We're calling it bum marketing.
Yeah, bum marketing.
We can fill the room.
So let's say the $1,000 and we get 10 people.
One of those is going to spend at least $8 if they pay up front of the program.
So, really, each seat, you know, we can easily spend $200, $300 to get a bum on a seat.
Got it.
So, we have good margins there.
And then they'll join that next program.
And then once they're on the program, then we also get implementation work from people and so on.