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Christof Wittig

๐Ÿ‘ค Speaker
199 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
EP 606: Hornet Raises $8M to Become Gay Content Hub, 17M Users, 3M MAU with CEO Christof Wittig

Yeah, so I don't have the subscription numbers ready for you.

SaaS Interviews with CEOs, Startups, Founders
EP 606: Hornet Raises $8M to Become Gay Content Hub, 17M Users, 3M MAU with CEO Christof Wittig

We don't share that because our focus is really on the advertising revenue.

SaaS Interviews with CEOs, Startups, Founders
EP 606: Hornet Raises $8M to Become Gay Content Hub, 17M Users, 3M MAU with CEO Christof Wittig

And we look really to double down and strengthen our relationship to premium brands and relevant brands for the gay community.

SaaS Interviews with CEOs, Startups, Founders
EP 606: Hornet Raises $8M to Become Gay Content Hub, 17M Users, 3M MAU with CEO Christof Wittig

And those are really our main revenue drivers.

SaaS Interviews with CEOs, Startups, Founders
EP 606: Hornet Raises $8M to Become Gay Content Hub, 17M Users, 3M MAU with CEO Christof Wittig

We don't care about that revenue.

SaaS Interviews with CEOs, Startups, Founders
EP 606: Hornet Raises $8M to Become Gay Content Hub, 17M Users, 3M MAU with CEO Christof Wittig

It's still there.

SaaS Interviews with CEOs, Startups, Founders
EP 606: Hornet Raises $8M to Become Gay Content Hub, 17M Users, 3M MAU with CEO Christof Wittig

It's tactical revenue for us.

SaaS Interviews with CEOs, Startups, Founders
EP 606: Hornet Raises $8M to Become Gay Content Hub, 17M Users, 3M MAU with CEO Christof Wittig

The seven dollars are still our subscription fee.

SaaS Interviews with CEOs, Startups, Founders
EP 606: Hornet Raises $8M to Become Gay Content Hub, 17M Users, 3M MAU with CEO Christof Wittig

But this is not our focus.

SaaS Interviews with CEOs, Startups, Founders
EP 606: Hornet Raises $8M to Become Gay Content Hub, 17M Users, 3M MAU with CEO Christof Wittig

Our focus is to get more engagement, to tear down those walls to more engagement and to add content into the app, which includes our huge content team.

SaaS Interviews with CEOs, Startups, Founders
EP 606: Hornet Raises $8M to Become Gay Content Hub, 17M Users, 3M MAU with CEO Christof Wittig

So how do you measure engagement?

SaaS Interviews with CEOs, Startups, Founders
EP 606: Hornet Raises $8M to Become Gay Content Hub, 17M Users, 3M MAU with CEO Christof Wittig

We measure engagement, for instance, in sessions.

SaaS Interviews with CEOs, Startups, Founders
EP 606: Hornet Raises $8M to Become Gay Content Hub, 17M Users, 3M MAU with CEO Christof Wittig

So we look at how many sessions or time spent in the app we are seeing.

SaaS Interviews with CEOs, Startups, Founders
EP 606: Hornet Raises $8M to Become Gay Content Hub, 17M Users, 3M MAU with CEO Christof Wittig

And we have on peaks, we have 20 million sessions a day.

SaaS Interviews with CEOs, Startups, Founders
EP 606: Hornet Raises $8M to Become Gay Content Hub, 17M Users, 3M MAU with CEO Christof Wittig

Thursday and Sundays are popular, but also holidays or after the holidays, we have those spikes in our traffic.

SaaS Interviews with CEOs, Startups, Founders
EP 606: Hornet Raises $8M to Become Gay Content Hub, 17M Users, 3M MAU with CEO Christof Wittig

Yeah, so this is just a session.

SaaS Interviews with CEOs, Startups, Founders
EP 606: Hornet Raises $8M to Become Gay Content Hub, 17M Users, 3M MAU with CEO Christof Wittig

These are the session numbers I shared with you.

SaaS Interviews with CEOs, Startups, Founders
EP 606: Hornet Raises $8M to Become Gay Content Hub, 17M Users, 3M MAU with CEO Christof Wittig

Our user base, we have now a 17 million total downloads.

SaaS Interviews with CEOs, Startups, Founders
EP 606: Hornet Raises $8M to Become Gay Content Hub, 17M Users, 3M MAU with CEO Christof Wittig

7-0?

SaaS Interviews with CEOs, Startups, Founders
EP 606: Hornet Raises $8M to Become Gay Content Hub, 17M Users, 3M MAU with CEO Christof Wittig

1-7, sorry, 17.