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Christof Wittig

๐Ÿ‘ค Speaker
199 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
EP 606: Hornet Raises $8M to Become Gay Content Hub, 17M Users, 3M MAU with CEO Christof Wittig

And we have...

SaaS Interviews with CEOs, Startups, Founders
EP 606: Hornet Raises $8M to Become Gay Content Hub, 17M Users, 3M MAU with CEO Christof Wittig

A total of three million monthly actives and about one to one and a half million daily actives, again, depending on the day of the week.

SaaS Interviews with CEOs, Startups, Founders
EP 606: Hornet Raises $8M to Become Gay Content Hub, 17M Users, 3M MAU with CEO Christof Wittig

Well, we do measure simply time spent in apps.

SaaS Interviews with CEOs, Startups, Founders
EP 606: Hornet Raises $8M to Become Gay Content Hub, 17M Users, 3M MAU with CEO Christof Wittig

So this is a number we are tracking very closely.

SaaS Interviews with CEOs, Startups, Founders
EP 606: Hornet Raises $8M to Become Gay Content Hub, 17M Users, 3M MAU with CEO Christof Wittig

It's a number we don't disclose publicly, but this is a number we are optimizing on and we're seeing great progress.

SaaS Interviews with CEOs, Startups, Founders
EP 606: Hornet Raises $8M to Become Gay Content Hub, 17M Users, 3M MAU with CEO Christof Wittig

What is Tinder's?

SaaS Interviews with CEOs, Startups, Founders
EP 606: Hornet Raises $8M to Become Gay Content Hub, 17M Users, 3M MAU with CEO Christof Wittig

I can't talk about Tinder.

SaaS Interviews with CEOs, Startups, Founders
EP 606: Hornet Raises $8M to Become Gay Content Hub, 17M Users, 3M MAU with CEO Christof Wittig

You need to ask.

SaaS Interviews with CEOs, Startups, Founders
EP 606: Hornet Raises $8M to Become Gay Content Hub, 17M Users, 3M MAU with CEO Christof Wittig

I'm getting out.

SaaS Interviews with CEOs, Startups, Founders
EP 606: Hornet Raises $8M to Become Gay Content Hub, 17M Users, 3M MAU with CEO Christof Wittig

What's the average?

SaaS Interviews with CEOs, Startups, Founders
EP 606: Hornet Raises $8M to Become Gay Content Hub, 17M Users, 3M MAU with CEO Christof Wittig

Yeah.

SaaS Interviews with CEOs, Startups, Founders
EP 606: Hornet Raises $8M to Become Gay Content Hub, 17M Users, 3M MAU with CEO Christof Wittig

So, you know, you have anything for a session length from 40 seconds to two or three minutes.

SaaS Interviews with CEOs, Startups, Founders
EP 606: Hornet Raises $8M to Become Gay Content Hub, 17M Users, 3M MAU with CEO Christof Wittig

You have the whole range in this industry.

SaaS Interviews with CEOs, Startups, Founders
EP 606: Hornet Raises $8M to Become Gay Content Hub, 17M Users, 3M MAU with CEO Christof Wittig

And it depends really on the different engagement models.

SaaS Interviews with CEOs, Startups, Founders
EP 606: Hornet Raises $8M to Become Gay Content Hub, 17M Users, 3M MAU with CEO Christof Wittig

For Tinder, it's mostly a straight app.

SaaS Interviews with CEOs, Startups, Founders
EP 606: Hornet Raises $8M to Become Gay Content Hub, 17M Users, 3M MAU with CEO Christof Wittig

So there's a very different behavioral observation between male and female users.

SaaS Interviews with CEOs, Startups, Founders
EP 606: Hornet Raises $8M to Become Gay Content Hub, 17M Users, 3M MAU with CEO Christof Wittig

We have a homogeneous male user group, mostly male user group.

SaaS Interviews with CEOs, Startups, Founders
EP 606: Hornet Raises $8M to Become Gay Content Hub, 17M Users, 3M MAU with CEO Christof Wittig

And so it's it's much less scattered.

SaaS Interviews with CEOs, Startups, Founders
EP 606: Hornet Raises $8M to Become Gay Content Hub, 17M Users, 3M MAU with CEO Christof Wittig

The former.

SaaS Interviews with CEOs, Startups, Founders
EP 606: Hornet Raises $8M to Become Gay Content Hub, 17M Users, 3M MAU with CEO Christof Wittig

So in the end of the day, we sell CPM and we provide premium exposure to fourth brands and relevant products to this very affluent demographics.