Christof Wittig

However, the ad units we are providing are premium ad units like native advertising, which is similar to something like you'd see on Facebook or Snapchat.

So you see not just, you know, low class or lesser class.

well-designed banner ads that are somewhat more common, but you see very premium advertising units that we provide to our advertising customers.

Yeah, so we basically have, unlike many other gay apps, we have a feed model.

So what's really new and where we take Hornet, with Hornet, the gay app concept to the next level is that you not just have a static, if you will, wall of profiles, but you basically have a feed where people can tell their story and you have a

kind of a wall where you can update and say what you like and interact with content.

So we have a much more dynamic and feed based model, how to, you know, profile people and then to follow people.

So we also the first to introduce following other users, which then of course populates your feed, which is similar to a feed on Facebook.

So that's like Twitter or Instagram, for instance, exactly.

And in this feed, of course, we have the opportunity, just like on Facebook, to add sponsors, if you will, feed posts.

And that is one example of such a native ad unit I mentioned.

Yeah, so our published prices are $15 CPM.

So they are quite significantly more targeting or allow people to target better, hence more premium pricing.

And that can be even more premium if you add additional targeting options we provide, such as geo-targeting, for instance, which makes advertising even more relevant.

So these are the published prices.

And there's, of course, the usual range of business agreements that you can see.

We have basically about 150, I would say, direct premium advertisers.

And then we have a couple of hundreds, if not thousands more at any time through indirect channels on top.

But our focus will be on direct advertising and long term recurring relationships with our partner.

We use DFP, so that's something where agencies are very familiar with, and we plug seamlessly into the infrastructure.