Christof Wittig

What's it called?

DFP, Double Click for Publishers, so Google's platform.

And so that's something that is well understood and instrumented by any media buyer.

And this allows us to give them access to.

And that's really the key point.

Traditionally, gay apps have been kind of limited to being, if you will, dating apps.

Right.

So to meet other people for all sort of purposes.

And we, for the first time, add like genuinely created a network.

and or acquired content into this.

In fact, Hornet has the largest gay media newsroom in the United States now, headed up by Stephen Horvath, the former chief editor of Frontiers Magazine in L.A., who is now heading up our content team.

And we are producing up to 15 to 20 stories.

this as an additional incentive for the gay community to interact with one another over topics like by liking or by commenting on these posts and to in this way not only look at you know the community as a meat market and that's what I think is way

to small for other apps, but by actually providing a digital home for the gay community.

A digital home for the gay community is what we're building.

And we believe that will take the idea of gay apps to a whole new level.

You know what, Nathan?

We are now number two worldwide, which means we're number one in many key markets such as France, Brazil, Mexico, Turkey, Russia, even Taiwan, Thailand, everywhere.

And we have up to Q3 this year never spent a cent on marketing.

Can you believe it?