Christof Wittig

Our marketing budget was about $2,000 or something.

in the first half this year.

Now, we are going to spend much more on marketing going forward, but mostly to help people understand what a gay app can be rather than user acquisition.

So we look to engage with advertisers.

We look to allow users to understand that this is more than just dating.

and increase engagements.

We don't need that many new users.

We have plenty of new users organically because people are very, very happy with our user experience.

I mentioned the user numbers.

We have 17 million.

Yeah, I know, but I asked you about growth.

We're adding monthly to the tune of about five or six hundred thousand.

It's not a number we particularly look at.

We look at active and retained users and we don't spend money on that.

So we are breaking some of the typical models and growth hacking because our users come in more or less for free.

Sure.

And we make sure, you know, when they come in for free, they stay active.

And they enjoy the expanded possibilities that a gay app like Hornet, which takes the whole concept of gay apps to the next level, can offer them.

And this on the backdrop of you have to remember the gay community has lost some of its waterholes, such as gay bars are dying.

Gay media is dying.