Christopher Lochhead

When you evangelize your category, people assume you're the category queen or king. And so you get brand for free because you watch. No one else in your space is evangelizing the category. You know, I just spent the better part of 20 minutes or whatever it was going off on our need for real dialogue. Well, follow your different is a real dialogue podcast.

When you evangelize your category, people assume you're the category queen or king. And so you get brand for free because you watch. No one else in your space is evangelizing the category. You know, I just spent the better part of 20 minutes or whatever it was going off on our need for real dialogue. Well, follow your different is a real dialogue podcast.

When you evangelize your category, people assume you're the category queen or king. And so you get brand for free because you watch. No one else in your space is evangelizing the category. You know, I just spent the better part of 20 minutes or whatever it was going off on our need for real dialogue. Well, follow your different is a real dialogue podcast.

How could the guy who has a real dialogue podcast not be an ambassador, an evangelist for fucking dialogue? And oh, by the way, when you do that, I happen to believe it. It's not just a technique. But when you do that and you go, oh, yes, and he's a dialogue podcaster in the business and marketing space. Well, yeah.

How could the guy who has a real dialogue podcast not be an ambassador, an evangelist for fucking dialogue? And oh, by the way, when you do that, I happen to believe it. It's not just a technique. But when you do that and you go, oh, yes, and he's a dialogue podcaster in the business and marketing space. Well, yeah.

How could the guy who has a real dialogue podcast not be an ambassador, an evangelist for fucking dialogue? And oh, by the way, when you do that, I happen to believe it. It's not just a technique. But when you do that and you go, oh, yes, and he's a dialogue podcaster in the business and marketing space. Well, yeah.

And then people go, well, shit, he must be one of the leaders at least because he just spent 20 minutes talking about how important real dialogue is and making me think about topics that I don't normally like to think about and probably slightly pissing me off.

And then people go, well, shit, he must be one of the leaders at least because he just spent 20 minutes talking about how important real dialogue is and making me think about topics that I don't normally like to think about and probably slightly pissing me off.

And then people go, well, shit, he must be one of the leaders at least because he just spent 20 minutes talking about how important real dialogue is and making me think about topics that I don't normally like to think about and probably slightly pissing me off.

And so my point is, when you evangelize the category, you don't have to say to people, oh, and by the way, I'm one of the leaders in business dialogue podcasts. You get it for free. And it's more powerful than if you actually promote yourself or your product or your brand. You're promoting an idea. You're promoting what's possible in the future for your prospect or customer.

And so my point is, when you evangelize the category, you don't have to say to people, oh, and by the way, I'm one of the leaders in business dialogue podcasts. You get it for free. And it's more powerful than if you actually promote yourself or your product or your brand. You're promoting an idea. You're promoting what's possible in the future for your prospect or customer.

And so my point is, when you evangelize the category, you don't have to say to people, oh, and by the way, I'm one of the leaders in business dialogue podcasts. You get it for free. And it's more powerful than if you actually promote yourself or your product or your brand. You're promoting an idea. You're promoting what's possible in the future for your prospect or customer.

That's a way more powerful thing to talk about than, hey, isn't my fucking car bedingulator awesome? I fucking love you, man.

That's a way more powerful thing to talk about than, hey, isn't my fucking car bedingulator awesome? I fucking love you, man.

That's a way more powerful thing to talk about than, hey, isn't my fucking car bedingulator awesome? I fucking love you, man.

All right. So let's start basic principles. The aha for me came a few years ago. My friend Paul was visiting from the UK with his family, his wife and his two kids. And the kids were teenagers at the time, you know, 13, 16, kind of sort of in that ballpark where some of your rugrats are. Yeah, yeah. And we just live a couple blocks from the beach. It's very beautiful here.

All right. So let's start basic principles. The aha for me came a few years ago. My friend Paul was visiting from the UK with his family, his wife and his two kids. And the kids were teenagers at the time, you know, 13, 16, kind of sort of in that ballpark where some of your rugrats are. Yeah, yeah. And we just live a couple blocks from the beach. It's very beautiful here.

All right. So let's start basic principles. The aha for me came a few years ago. My friend Paul was visiting from the UK with his family, his wife and his two kids. And the kids were teenagers at the time, you know, 13, 16, kind of sort of in that ballpark where some of your rugrats are. Yeah, yeah. And we just live a couple blocks from the beach. It's very beautiful here.

And so my wife, Carrie, being the amazing person that she is, says, let's do a wonderful beach dinner. We can have fires on our beach here, so we're going to roast some weenies, and we're going to do some s'mores, and we're going to watch the sunset. I'm going to have a great old time on the beach. So that's exactly what we do.

And so my wife, Carrie, being the amazing person that she is, says, let's do a wonderful beach dinner. We can have fires on our beach here, so we're going to roast some weenies, and we're going to do some s'mores, and we're going to watch the sunset. I'm going to have a great old time on the beach. So that's exactly what we do.