Christopher Lochhead

And so my wife, Carrie, being the amazing person that she is, says, let's do a wonderful beach dinner. We can have fires on our beach here, so we're going to roast some weenies, and we're going to do some s'mores, and we're going to watch the sunset. I'm going to have a great old time on the beach. So that's exactly what we do.

So we go out there and we're looking at the sunset and we're enjoying the beach and we're enjoying the waves and we're getting dinner ready and we're having a nice conversation. What are the kids doing? They're on their phones. Yeah. Yeah. So me being their unwanted uncle, I said, hey, you might look over there. There's this big orangey, pinky, reddy thing in the sky.

So we go out there and we're looking at the sunset and we're enjoying the beach and we're enjoying the waves and we're getting dinner ready and we're having a nice conversation. What are the kids doing? They're on their phones. Yeah. Yeah. So me being their unwanted uncle, I said, hey, you might look over there. There's this big orangey, pinky, reddy thing in the sky.

So we go out there and we're looking at the sunset and we're enjoying the beach and we're enjoying the waves and we're getting dinner ready and we're having a nice conversation. What are the kids doing? They're on their phones. Yeah. Yeah. So me being their unwanted uncle, I said, hey, you might look over there. There's this big orangey, pinky, reddy thing in the sky.

It's looking pretty cool right now. They look up. Maybe they take a picture of it, and then they go back to the phones. A few minutes later, I'll slap them on the shoulder and say, hey, there's this amazing greeny, bluey thing right there flip-flopping on the sand. It's called the Pacific Ocean. You don't have one of those in London. You might want to take a look at it.

It's looking pretty cool right now. They look up. Maybe they take a picture of it, and then they go back to the phones. A few minutes later, I'll slap them on the shoulder and say, hey, there's this amazing greeny, bluey thing right there flip-flopping on the sand. It's called the Pacific Ocean. You don't have one of those in London. You might want to take a look at it.

It's looking pretty cool right now. They look up. Maybe they take a picture of it, and then they go back to the phones. A few minutes later, I'll slap them on the shoulder and say, hey, there's this amazing greeny, bluey thing right there flip-flopping on the sand. It's called the Pacific Ocean. You don't have one of those in London. You might want to take a look at it.

And then go back to their phones. So we do this for a bit of the night, and that's that. And here was the aha. I said to myself the next morning, I said, why is it one of the most beautiful things that happens ever, a beach sunset, is not powerful enough to pull them away from their device for more than a few seconds? How can that be true? And the aha is... Because that's where their life is.

And then go back to their phones. So we do this for a bit of the night, and that's that. And here was the aha. I said to myself the next morning, I said, why is it one of the most beautiful things that happens ever, a beach sunset, is not powerful enough to pull them away from their device for more than a few seconds? How can that be true? And the aha is... Because that's where their life is.

And then go back to their phones. So we do this for a bit of the night, and that's that. And here was the aha. I said to myself the next morning, I said, why is it one of the most beautiful things that happens ever, a beach sunset, is not powerful enough to pull them away from their device for more than a few seconds? How can that be true? And the aha is... Because that's where their life is.

And that unlock unlocks everything. And so the big difference between native analogs, that is to say people who are plus or minus over 35 and people who are under 35, is not an age thing. It's a where you experience life thing. And what you'll notice, and look, there's always outliers and exceptions and I get all that. But what you'll notice is there's 180 degree difference.

And that unlock unlocks everything. And so the big difference between native analogs, that is to say people who are plus or minus over 35 and people who are under 35, is not an age thing. It's a where you experience life thing. And what you'll notice, and look, there's always outliers and exceptions and I get all that. But what you'll notice is there's 180 degree difference.

And that unlock unlocks everything. And so the big difference between native analogs, that is to say people who are plus or minus over 35 and people who are under 35, is not an age thing. It's a where you experience life thing. And what you'll notice, and look, there's always outliers and exceptions and I get all that. But what you'll notice is there's 180 degree difference.

For those of us native analogs, we would always prefer to be in person. We're always going to watch the sunset. Maybe we'll take a picture and a video of it too. But our primary experience is an analog experience. You go to a rock concert today and young people are watching the concert through their phone as they tape it. It's there. They're right there. They're right fucking there.

For those of us native analogs, we would always prefer to be in person. We're always going to watch the sunset. Maybe we'll take a picture and a video of it too. But our primary experience is an analog experience. You go to a rock concert today and young people are watching the concert through their phone as they tape it. It's there. They're right there. They're right fucking there.

For those of us native analogs, we would always prefer to be in person. We're always going to watch the sunset. Maybe we'll take a picture and a video of it too. But our primary experience is an analog experience. You go to a rock concert today and young people are watching the concert through their phone as they tape it. It's there. They're right there. They're right fucking there.

And you're watching them through your fucking phone. Why? Because their primary life experience is on a screen. They came of age with these things. And so the aha is... If you came of age with primarily a smartphone and the cloud, you are a native digital. You're the first generation of humans whose primary life experience is digital and secondary life experience is analog.

And you're watching them through your fucking phone. Why? Because their primary life experience is on a screen. They came of age with these things. And so the aha is... If you came of age with primarily a smartphone and the cloud, you are a native digital. You're the first generation of humans whose primary life experience is digital and secondary life experience is analog.

And you're watching them through your fucking phone. Why? Because their primary life experience is on a screen. They came of age with these things. And so the aha is... If you came of age with primarily a smartphone and the cloud, you are a native digital. You're the first generation of humans whose primary life experience is digital and secondary life experience is analog.

And if you're older than that, you're the last native analogs to live on planet Earth. And once you realize how different that is, I'll give you a simple example why this matters. So we did a little bit of work. It turns out in the S&P 500 companies, there's 500 companies. And the average age of the average S&P 500 CEO is 58.