Christopher Lochhead

And if you're older than that, you're the last native analogs to live on planet Earth. And once you realize how different that is, I'll give you a simple example why this matters. So we did a little bit of work. It turns out in the S&P 500 companies, there's 500 companies. And the average age of the average S&P 500 CEO is 58.

And if you're older than that, you're the last native analogs to live on planet Earth. And once you realize how different that is, I'll give you a simple example why this matters. So we did a little bit of work. It turns out in the S&P 500 companies, there's 500 companies. And the average age of the average S&P 500 CEO is 58.

Now, most 58 years old, and by the way, I'm 54, so I'm a radical native analog, so I can throw all of us under the bus.

Now, most 58 years old, and by the way, I'm 54, so I'm a radical native analog, so I can throw all of us under the bus.

Now, most 58 years old, and by the way, I'm 54, so I'm a radical native analog, so I can throw all of us under the bus.

Most native analogs don't understand this is happening. Well, that's a problem for two reasons. Number one, you can't hire. And number two, you can't market. Because you can't get to anybody under 35 if you don't understand this. Now, it's interesting to me how small business owners adapt so much more quickly than bigger and big business owners. I'll give you a favorite example of this.

Most native analogs don't understand this is happening. Well, that's a problem for two reasons. Number one, you can't hire. And number two, you can't market. Because you can't get to anybody under 35 if you don't understand this. Now, it's interesting to me how small business owners adapt so much more quickly than bigger and big business owners. I'll give you a favorite example of this.

Most native analogs don't understand this is happening. Well, that's a problem for two reasons. Number one, you can't hire. And number two, you can't market. Because you can't get to anybody under 35 if you don't understand this. Now, it's interesting to me how small business owners adapt so much more quickly than bigger and big business owners. I'll give you a favorite example of this.

It was during the pandemic. I talked to a as the pandemic was ending and I talked to a restaurant owner who was having a very hard time hiring people. And he was telling me he used all these job sites and this and that and the other. And he said it wasn't working. So, you know what he did? He and his management team set up Tinder profiles so they could meet young people.

It was during the pandemic. I talked to a as the pandemic was ending and I talked to a restaurant owner who was having a very hard time hiring people. And he was telling me he used all these job sites and this and that and the other. And he said it wasn't working. So, you know what he did? He and his management team set up Tinder profiles so they could meet young people.

It was during the pandemic. I talked to a as the pandemic was ending and I talked to a restaurant owner who was having a very hard time hiring people. And he was telling me he used all these job sites and this and that and the other. And he said it wasn't working. So, you know what he did? He and his management team set up Tinder profiles so they could meet young people.

And they used Tinder to recruit employees. And it made very clear that's what they were doing. But, well, how many hiring managers in the S&P 500 are doing anything like that? Zero. Zero. Now, the reason small business owners, restaurant owner in this case, does it is he realizes he can't get to them because they're nowhere that he usually used to go in the past. So you must go to where they are.

And they used Tinder to recruit employees. And it made very clear that's what they were doing. But, well, how many hiring managers in the S&P 500 are doing anything like that? Zero. Zero. Now, the reason small business owners, restaurant owner in this case, does it is he realizes he can't get to them because they're nowhere that he usually used to go in the past. So you must go to where they are.

And they used Tinder to recruit employees. And it made very clear that's what they were doing. But, well, how many hiring managers in the S&P 500 are doing anything like that? Zero. Zero. Now, the reason small business owners, restaurant owner in this case, does it is he realizes he can't get to them because they're nowhere that he usually used to go in the past. So you must go to where they are.

And this is a massive unlock for people. If you have young people that you love in your life, you have to meet them in the digital world. They won't come to you. You have to go to them. And if you have young people in your life and you discipline them by taking away their screens, which may or may not be a bad thing, you decide whatever you want to do.

And this is a massive unlock for people. If you have young people that you love in your life, you have to meet them in the digital world. They won't come to you. You have to go to them. And if you have young people in your life and you discipline them by taking away their screens, which may or may not be a bad thing, you decide whatever you want to do.

And this is a massive unlock for people. If you have young people that you love in your life, you have to meet them in the digital world. They won't come to you. You have to go to them. And if you have young people in your life and you discipline them by taking away their screens, which may or may not be a bad thing, you decide whatever you want to do.

My point, though, is when you take a screen away from a younger person, you're taking them out of their regular world. Now, this unlock is everything, because every time you see a television ad... What you're seeing is either A, a category of product or service that's not targeted to anybody younger than 35, or B, wasted marketing dollars. Because nobody over 35 watches any fucking TV. And so...

My point, though, is when you take a screen away from a younger person, you're taking them out of their regular world. Now, this unlock is everything, because every time you see a television ad... What you're seeing is either A, a category of product or service that's not targeted to anybody younger than 35, or B, wasted marketing dollars. Because nobody over 35 watches any fucking TV. And so...

My point, though, is when you take a screen away from a younger person, you're taking them out of their regular world. Now, this unlock is everything, because every time you see a television ad... What you're seeing is either A, a category of product or service that's not targeted to anybody younger than 35, or B, wasted marketing dollars. Because nobody over 35 watches any fucking TV. And so...