Christopher Lochhead

Once you understand that the way they live life is different, once you understand that if you're native digital, you've got to have digital game to meet a significant other. When you and I were kids, we had to have analog game. You had to figure out how to go ask the girl to dance or whatever. Today, you've got to have emoji game.

Once you understand that the way they live life is different, once you understand that if you're native digital, you've got to have digital game to meet a significant other. When you and I were kids, we had to have analog game. You had to figure out how to go ask the girl to dance or whatever. Today, you've got to have emoji game.

Once you understand that the way they live life is different, once you understand that if you're native digital, you've got to have digital game to meet a significant other. When you and I were kids, we had to have analog game. You had to figure out how to go ask the girl to dance or whatever. Today, you've got to have emoji game.

Right. And emojis are the fastest growing language on planet Earth and might be the fastest growing language ever. And I just found this out as a native analog. Do you know that if you give somebody a thumbs up and they're a native digital, you just insulted them?

Right. And emojis are the fastest growing language on planet Earth and might be the fastest growing language ever. And I just found this out as a native analog. Do you know that if you give somebody a thumbs up and they're a native digital, you just insulted them?

Right. And emojis are the fastest growing language on planet Earth and might be the fastest growing language ever. And I just found this out as a native analog. Do you know that if you give somebody a thumbs up and they're a native digital, you just insulted them?

They think it's a passive-aggressive kind of pat on the head.

They think it's a passive-aggressive kind of pat on the head.

They think it's a passive-aggressive kind of pat on the head.

So our point is, right, well, if you don't know that and you're managing a team with native digitals on it and you send them a thumbs up, they're going to think you're a donkey. And so that's how big the difference is. And so the big aha is if we want to build legendary categories, companies and products into the future, we must realize the following. We are now in a native digital first world.

So our point is, right, well, if you don't know that and you're managing a team with native digitals on it and you send them a thumbs up, they're going to think you're a donkey. And so that's how big the difference is. And so the big aha is if we want to build legendary categories, companies and products into the future, we must realize the following. We are now in a native digital first world.

So our point is, right, well, if you don't know that and you're managing a team with native digitals on it and you send them a thumbs up, they're going to think you're a donkey. And so that's how big the difference is. And so the big aha is if we want to build legendary categories, companies and products into the future, we must realize the following. We are now in a native digital first world.

And you can't recruit people and you can't market and sell to people who are native digitals using analog approaches.

And you can't recruit people and you can't market and sell to people who are native digitals using analog approaches.

And you can't recruit people and you can't market and sell to people who are native digitals using analog approaches.

Or opportunity. Yeah, so I think running more Facebook ads is. is often a very big mistake there. Uh, having spent 35 years in the Silicon Valley tech ecosystem, startup ecosystem, there are startups over the last couple of years who, uh, spent approximately half their venture funding on Facebook and Google ads.

Or opportunity. Yeah, so I think running more Facebook ads is. is often a very big mistake there. Uh, having spent 35 years in the Silicon Valley tech ecosystem, startup ecosystem, there are startups over the last couple of years who, uh, spent approximately half their venture funding on Facebook and Google ads.

Or opportunity. Yeah, so I think running more Facebook ads is. is often a very big mistake there. Uh, having spent 35 years in the Silicon Valley tech ecosystem, startup ecosystem, there are startups over the last couple of years who, uh, spent approximately half their venture funding on Facebook and Google ads.

And so we need to understand when we do that, we're playing a game called demand capture. And, um, she who creates the demand wins, uh, And so, here's the first aha. Marketing's, the number one form of marketing was, is, and always will be word of mouth. And nobody in marketing talks about it because your brethren in the agency business don't think they can make money on word of mouth.

And so we need to understand when we do that, we're playing a game called demand capture. And, um, she who creates the demand wins, uh, And so, here's the first aha. Marketing's, the number one form of marketing was, is, and always will be word of mouth. And nobody in marketing talks about it because your brethren in the agency business don't think they can make money on word of mouth.