Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Pricing

Christopher Lochhead

👤 Person
378 total appearances

Appearances Over Time

Podcast Appearances

Right About Now - Legendary Business Advice
Frameworks for Creating and Dominating your Niche Marketing Gold from Christopher Lochhead

Well, I think it may sound more trite than I mean it in a very real way. We don't know how to think. And so a lack of learning about thinking causes this. And Roger Martin, who's considered to be the number one business management thinker in the world, the quote-unquote new Peter Drucker, he's got a book out that's fairly recent called A New Way to Think.

Right About Now - Legendary Business Advice
Frameworks for Creating and Dominating your Niche Marketing Gold from Christopher Lochhead

We were lucky enough to have him on the podcast. And he makes a very important assessment, which is he delineates two types of thinking. Reflexive and reflective. And as the name suggests, reflexive is from a reflex. So if you go to the doctor and she bangs your knee and your knee's gonna do that and she's gonna say your reflexes are good.

Right About Now - Legendary Business Advice
Frameworks for Creating and Dominating your Niche Marketing Gold from Christopher Lochhead

We were lucky enough to have him on the podcast. And he makes a very important assessment, which is he delineates two types of thinking. Reflexive and reflective. And as the name suggests, reflexive is from a reflex. So if you go to the doctor and she bangs your knee and your knee's gonna do that and she's gonna say your reflexes are good.

Right About Now - Legendary Business Advice
Frameworks for Creating and Dominating your Niche Marketing Gold from Christopher Lochhead

We were lucky enough to have him on the podcast. And he makes a very important assessment, which is he delineates two types of thinking. Reflexive and reflective. And as the name suggests, reflexive is from a reflex. So if you go to the doctor and she bangs your knee and your knee's gonna do that and she's gonna say your reflexes are good.

Right About Now - Legendary Business Advice
Frameworks for Creating and Dominating your Niche Marketing Gold from Christopher Lochhead

And there are many points in our life where reflexive thinking and action associated with that reflex are very, very important. If you and I are driving and somebody cuts us off or something, you know, an animal jumps out into the road or something like that, we're gonna hit the brakes, we're gonna swerve, and we will take a reflexive action

Right About Now - Legendary Business Advice
Frameworks for Creating and Dominating your Niche Marketing Gold from Christopher Lochhead

And there are many points in our life where reflexive thinking and action associated with that reflex are very, very important. If you and I are driving and somebody cuts us off or something, you know, an animal jumps out into the road or something like that, we're gonna hit the brakes, we're gonna swerve, and we will take a reflexive action

Right About Now - Legendary Business Advice
Frameworks for Creating and Dominating your Niche Marketing Gold from Christopher Lochhead

And there are many points in our life where reflexive thinking and action associated with that reflex are very, very important. If you and I are driving and somebody cuts us off or something, you know, an animal jumps out into the road or something like that, we're gonna hit the brakes, we're gonna swerve, and we will take a reflexive action

Right About Now - Legendary Business Advice
Frameworks for Creating and Dominating your Niche Marketing Gold from Christopher Lochhead

Based on a reflexive thought that might save our life or the lives of others. And so that's very powerful. Reflexes are a very powerful thing. We train ourselves to become unconsciously competent to things. And you could argue much of that is reflexive. However, and then reflective, as the name suggests, is you say, OK, wait a minute. What do I really fucking think about this?

Right About Now - Legendary Business Advice
Frameworks for Creating and Dominating your Niche Marketing Gold from Christopher Lochhead

Based on a reflexive thought that might save our life or the lives of others. And so that's very powerful. Reflexes are a very powerful thing. We train ourselves to become unconsciously competent to things. And you could argue much of that is reflexive. However, and then reflective, as the name suggests, is you say, OK, wait a minute. What do I really fucking think about this?

Right About Now - Legendary Business Advice
Frameworks for Creating and Dominating your Niche Marketing Gold from Christopher Lochhead

Based on a reflexive thought that might save our life or the lives of others. And so that's very powerful. Reflexes are a very powerful thing. We train ourselves to become unconsciously competent to things. And you could argue much of that is reflexive. However, and then reflective, as the name suggests, is you say, OK, wait a minute. What do I really fucking think about this?

Right About Now - Legendary Business Advice
Frameworks for Creating and Dominating your Niche Marketing Gold from Christopher Lochhead

Not what have I heard or what got tweeted yesterday or any of that. And when you stop and think, it takes some work. And around here, one of our expressions is one of our favorite expressions is thinking about thinking is the most important kind of thinking. And in business, some of us got taught early, if we want to really think, ask why five to seven times.

Right About Now - Legendary Business Advice
Frameworks for Creating and Dominating your Niche Marketing Gold from Christopher Lochhead

Not what have I heard or what got tweeted yesterday or any of that. And when you stop and think, it takes some work. And around here, one of our expressions is one of our favorite expressions is thinking about thinking is the most important kind of thinking. And in business, some of us got taught early, if we want to really think, ask why five to seven times.

Right About Now - Legendary Business Advice
Frameworks for Creating and Dominating your Niche Marketing Gold from Christopher Lochhead

Not what have I heard or what got tweeted yesterday or any of that. And when you stop and think, it takes some work. And around here, one of our expressions is one of our favorite expressions is thinking about thinking is the most important kind of thinking. And in business, some of us got taught early, if we want to really think, ask why five to seven times.

Right About Now - Legendary Business Advice
Frameworks for Creating and Dominating your Niche Marketing Gold from Christopher Lochhead

So now if you bring that to our world, you say, okay, guns. I bet you have a position on guns, right?

Right About Now - Legendary Business Advice
Frameworks for Creating and Dominating your Niche Marketing Gold from Christopher Lochhead

So now if you bring that to our world, you say, okay, guns. I bet you have a position on guns, right?

Right About Now - Legendary Business Advice
Frameworks for Creating and Dominating your Niche Marketing Gold from Christopher Lochhead

So now if you bring that to our world, you say, okay, guns. I bet you have a position on guns, right?

Right About Now - Legendary Business Advice
Frameworks for Creating and Dominating your Niche Marketing Gold from Christopher Lochhead

And I have a position on guns. And if we wanted to get to the heart of why you think what you do about guns, we don't have to ask why seven times, but we for sure have to ask why three or four times. And here's the incredible thing.

Right About Now - Legendary Business Advice
Frameworks for Creating and Dominating your Niche Marketing Gold from Christopher Lochhead

And I have a position on guns. And if we wanted to get to the heart of why you think what you do about guns, we don't have to ask why seven times, but we for sure have to ask why three or four times. And here's the incredible thing.

Right About Now - Legendary Business Advice
Frameworks for Creating and Dominating your Niche Marketing Gold from Christopher Lochhead

And I have a position on guns. And if we wanted to get to the heart of why you think what you do about guns, we don't have to ask why seven times, but we for sure have to ask why three or four times. And here's the incredible thing.

Right About Now - Legendary Business Advice
Frameworks for Creating and Dominating your Niche Marketing Gold from Christopher Lochhead

When you ask a lot of people, and do it in a friendly way, not in a confronting way, why five to seven times on a belief that they hold, most people can't get past two or three whys. So if you use guns as an example, you say, well, what's your position on guns? I support the Second Amendment. Okay, great. Why? Well, I believe that we have the right to defend ourselves. Okay, great. Why?