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Christopher Lochhead

👤 Person
378 total appearances

Appearances Over Time

Podcast Appearances

Right About Now - Legendary Business Advice
Frameworks for Creating and Dominating your Niche Marketing Gold from Christopher Lochhead

When you ask a lot of people, and do it in a friendly way, not in a confronting way, why five to seven times on a belief that they hold, most people can't get past two or three whys. So if you use guns as an example, you say, well, what's your position on guns? I support the Second Amendment. Okay, great. Why? Well, I believe that we have the right to defend ourselves. Okay, great. Why?

Right About Now - Legendary Business Advice
Frameworks for Creating and Dominating your Niche Marketing Gold from Christopher Lochhead

When you ask a lot of people, and do it in a friendly way, not in a confronting way, why five to seven times on a belief that they hold, most people can't get past two or three whys. So if you use guns as an example, you say, well, what's your position on guns? I support the Second Amendment. Okay, great. Why? Well, I believe that we have the right to defend ourselves. Okay, great. Why?

Right About Now - Legendary Business Advice
Frameworks for Creating and Dominating your Niche Marketing Gold from Christopher Lochhead

Well, and then they start to break down. Somebody told me I should care about it. Yeah. Yeah. And then you say, okay, well, we have the right to defend ourselves. Are we going to draw a line there somewhere? So, for example, nobody can stop me from taking boxing classes. That's self-defense. Nobody can stop me from going to a Krav Maga class. That's self-defense.

Right About Now - Legendary Business Advice
Frameworks for Creating and Dominating your Niche Marketing Gold from Christopher Lochhead

Well, and then they start to break down. Somebody told me I should care about it. Yeah. Yeah. And then you say, okay, well, we have the right to defend ourselves. Are we going to draw a line there somewhere? So, for example, nobody can stop me from taking boxing classes. That's self-defense. Nobody can stop me from going to a Krav Maga class. That's self-defense.

Right About Now - Legendary Business Advice
Frameworks for Creating and Dominating your Niche Marketing Gold from Christopher Lochhead

Well, and then they start to break down. Somebody told me I should care about it. Yeah. Yeah. And then you say, okay, well, we have the right to defend ourselves. Are we going to draw a line there somewhere? So, for example, nobody can stop me from taking boxing classes. That's self-defense. Nobody can stop me from going to a Krav Maga class. That's self-defense.

Right About Now - Legendary Business Advice
Frameworks for Creating and Dominating your Niche Marketing Gold from Christopher Lochhead

But we as a society have decided that regular citizens can't own tanks anymore. So we've already drawn some lines, right? We're allowed to go boxing. In most of the country, you're allowed to buy a handgun or a shotgun or a rifle. And there's different bars you have to get over in different parts of the country.

Right About Now - Legendary Business Advice
Frameworks for Creating and Dominating your Niche Marketing Gold from Christopher Lochhead

But we as a society have decided that regular citizens can't own tanks anymore. So we've already drawn some lines, right? We're allowed to go boxing. In most of the country, you're allowed to buy a handgun or a shotgun or a rifle. And there's different bars you have to get over in different parts of the country.

Right About Now - Legendary Business Advice
Frameworks for Creating and Dominating your Niche Marketing Gold from Christopher Lochhead

But we as a society have decided that regular citizens can't own tanks anymore. So we've already drawn some lines, right? We're allowed to go boxing. In most of the country, you're allowed to buy a handgun or a shotgun or a rifle. And there's different bars you have to get over in different parts of the country.

Right About Now - Legendary Business Advice
Frameworks for Creating and Dominating your Niche Marketing Gold from Christopher Lochhead

But to the best of my knowledge, there's no part of the country where you can legally acquire a tank. There's a spot in South Carolina where there might be one in the backyard. Right.

Right About Now - Legendary Business Advice
Frameworks for Creating and Dominating your Niche Marketing Gold from Christopher Lochhead

But to the best of my knowledge, there's no part of the country where you can legally acquire a tank. There's a spot in South Carolina where there might be one in the backyard. Right.

Right About Now - Legendary Business Advice
Frameworks for Creating and Dominating your Niche Marketing Gold from Christopher Lochhead

But to the best of my knowledge, there's no part of the country where you can legally acquire a tank. There's a spot in South Carolina where there might be one in the backyard. Right.

Right About Now - Legendary Business Advice
Frameworks for Creating and Dominating your Niche Marketing Gold from Christopher Lochhead

Maybe parts of Nevada. On the whole, I think you're right. And so my point is, at some stage of the game, as it relates to guns, collectively, we decided there was going to be some rules and there was going to be some lines that we were going to draw around what citizens can and can't do. Well, we're no longer able to have a discussion about that. in any level of detail without people yelling.

Right About Now - Legendary Business Advice
Frameworks for Creating and Dominating your Niche Marketing Gold from Christopher Lochhead

Maybe parts of Nevada. On the whole, I think you're right. And so my point is, at some stage of the game, as it relates to guns, collectively, we decided there was going to be some rules and there was going to be some lines that we were going to draw around what citizens can and can't do. Well, we're no longer able to have a discussion about that. in any level of detail without people yelling.

Right About Now - Legendary Business Advice
Frameworks for Creating and Dominating your Niche Marketing Gold from Christopher Lochhead

Maybe parts of Nevada. On the whole, I think you're right. And so my point is, at some stage of the game, as it relates to guns, collectively, we decided there was going to be some rules and there was going to be some lines that we were going to draw around what citizens can and can't do. Well, we're no longer able to have a discussion about that. in any level of detail without people yelling.

Right About Now - Legendary Business Advice
Frameworks for Creating and Dominating your Niche Marketing Gold from Christopher Lochhead

Pick another one, abortion. Well, people immediately, and this is the other interesting thing, people immediately start conflating things. So you ask somebody about abortion. You say, well, what do you think about abortion? And they give you their opinion. And then let's say they say, oh, I think abortion's fine up until the 20th week. I'm just making shit up.

Right About Now - Legendary Business Advice
Frameworks for Creating and Dominating your Niche Marketing Gold from Christopher Lochhead

Pick another one, abortion. Well, people immediately, and this is the other interesting thing, people immediately start conflating things. So you ask somebody about abortion. You say, well, what do you think about abortion? And they give you their opinion. And then let's say they say, oh, I think abortion's fine up until the 20th week. I'm just making shit up.

Right About Now - Legendary Business Advice
Frameworks for Creating and Dominating your Niche Marketing Gold from Christopher Lochhead

Pick another one, abortion. Well, people immediately, and this is the other interesting thing, people immediately start conflating things. So you ask somebody about abortion. You say, well, what do you think about abortion? And they give you their opinion. And then let's say they say, oh, I think abortion's fine up until the 20th week. I'm just making shit up.

Right About Now - Legendary Business Advice
Frameworks for Creating and Dominating your Niche Marketing Gold from Christopher Lochhead

You say, okay, why do you believe that? Well, because at week 23 or whatever, I'm not an expert, so I'm guessing, that's when the fetus becomes quote unquote viable or likely to be viable outside the womb. And that's the cutoff point. Okay, well, why do you think viability is the cutoff point? Well, most people don't answer that question. Yeah.

Right About Now - Legendary Business Advice
Frameworks for Creating and Dominating your Niche Marketing Gold from Christopher Lochhead

You say, okay, why do you believe that? Well, because at week 23 or whatever, I'm not an expert, so I'm guessing, that's when the fetus becomes quote unquote viable or likely to be viable outside the womb. And that's the cutoff point. Okay, well, why do you think viability is the cutoff point? Well, most people don't answer that question. Yeah.

Right About Now - Legendary Business Advice
Frameworks for Creating and Dominating your Niche Marketing Gold from Christopher Lochhead

You say, okay, why do you believe that? Well, because at week 23 or whatever, I'm not an expert, so I'm guessing, that's when the fetus becomes quote unquote viable or likely to be viable outside the womb. And that's the cutoff point. Okay, well, why do you think viability is the cutoff point? Well, most people don't answer that question. Yeah.