Christy Wright

That's a great question. And it's interesting because I was raised by an entrepreneur. So my mom started a business when I was 6 months old to raise and support me. So I was literally raised in the business at times. We would go there at 2 and 3 in the morning for her to bake early. And so I have countless memories of this cake shop. And it really is the backdrop to my childhood.

That's a great question. And it's interesting because I was raised by an entrepreneur. So my mom started a business when I was 6 months old to raise and support me. So I was literally raised in the business at times. We would go there at 2 and 3 in the morning for her to bake early. And so I have countless memories of this cake shop. And it really is the backdrop to my childhood.

And so I have memories of her pulling me out of bed and going to the bakery to bake. And I'd go to... She'd actually make me a bed on her big, huge bags of powdered sugar and flour. And I'd go back to sleep. When it was time to go to school, I'd go to school with the smell of flour in my hair.

And so I have memories of her pulling me out of bed and going to the bakery to bake. And I'd go to... She'd actually make me a bed on her big, huge bags of powdered sugar and flour. And I'd go back to sleep. When it was time to go to school, I'd go to school with the smell of flour in my hair.

And I would always get money out of the cash drawer, which it's no surprise that her bookkeeper hated me because cash never balanced. But I was a typical child of an entrepreneur. I was always there. And that was really my first introduction to business. And from there, I pursued a degree in business in college and then started my own side businesses throughout my career.

And I would always get money out of the cash drawer, which it's no surprise that her bookkeeper hated me because cash never balanced. But I was a typical child of an entrepreneur. I was always there. And that was really my first introduction to business. And from there, I pursued a degree in business in college and then started my own side businesses throughout my career.

I've always been a go-getter and a doer and a mover and a shaker. And so I would have my career working for nonprofit, but I had these side hustles, these side gigs. And what I've noticed is now we really live in a side gig economy. where there are over a million Americans working as freelancers or independent workers. So many people have these little side jobs or side hustles.

I've always been a go-getter and a doer and a mover and a shaker. And so I would have my career working for nonprofit, but I had these side hustles, these side gigs. And what I've noticed is now we really live in a side gig economy. where there are over a million Americans working as freelancers or independent workers. So many people have these little side jobs or side hustles.

And so I noticed there's an opportunity to come alongside women specifically and help them with the business side of things. Because while pursuing what you love can be incredibly rewarding, the business side of things overwhelms a lot of people. How do I market myself? Or how do I stand out in the competition? And how do I sell without feeling slimy? Or how do I manage my time when I'm a mom?

And so I noticed there's an opportunity to come alongside women specifically and help them with the business side of things. Because while pursuing what you love can be incredibly rewarding, the business side of things overwhelms a lot of people. How do I market myself? Or how do I stand out in the competition? And how do I sell without feeling slimy? Or how do I manage my time when I'm a mom?

And one of the things I've noticed is as women, we really approach business uniquely. Because as you know, we're wired differently as men and women. The book is a step-by-step plan to start, run, or grow your business. But in the book, I cover all the issues that women need to understand in order to grow a business. But for example, I never talk about customer service.

And one of the things I've noticed is as women, we really approach business uniquely. Because as you know, we're wired differently as men and women. The book is a step-by-step plan to start, run, or grow your business. But in the book, I cover all the issues that women need to understand in order to grow a business. But for example, I never talk about customer service.

There's not a single chapter in the book on customer service. And here's why. Women intuitively take care of people. You don't have to tell a woman, be kind, super serve, go above and beyond. She naturally is very relational and she is great at empathizing. And so she's fantastic at customer service. I don't need to teach that.

There's not a single chapter in the book on customer service. And here's why. Women intuitively take care of people. You don't have to tell a woman, be kind, super serve, go above and beyond. She naturally is very relational and she is great at empathizing. And so she's fantastic at customer service. I don't need to teach that.

However, because women are so relational, things like selling or pricing yourself or talking about your product or setting boundaries or policies makes her feel uncomfortable. And so I spend a lot of time on how to sell.

However, because women are so relational, things like selling or pricing yourself or talking about your product or setting boundaries or policies makes her feel uncomfortable. And so I spend a lot of time on how to sell.

Sure. Well, I think for me, I have noticed that everyone probably has been burned by a pushy salesperson, someone that didn't do it well. And so because they've had a bad interaction, whether that's a used car salesman that totally tried to take advantage of them or been interrupted and bullied by someone in sales, it frames their perception of sales.

Sure. Well, I think for me, I have noticed that everyone probably has been burned by a pushy salesperson, someone that didn't do it well. And so because they've had a bad interaction, whether that's a used car salesman that totally tried to take advantage of them or been interrupted and bullied by someone in sales, it frames their perception of sales.

So they have this idea that sales equals pushy, aggressive, having an agenda, taking advantage of someone, taking their money. And they use all these words to describe it when in fact, sales is really about serving. And so what I do is I spend a lot of time reframing this idea of sales for people.

So they have this idea that sales equals pushy, aggressive, having an agenda, taking advantage of someone, taking their money. And they use all these words to describe it when in fact, sales is really about serving. And so what I do is I spend a lot of time reframing this idea of sales for people.