Chuck Klosterman

The world changes.

And it was the only part of your book that I disagreed with vehemently.

Really?

So you agreed with the part about Tom Brady and Jim Thorpe.

There are many reasons to go to a pro football game or a college football game, but one of them can never be, I want to see the game better.

That will that can never be it.

The two things I want to say before we move on to this, though, it's like the thing you say about how as long as there's interest in the sport, they'll find different ways to pay for it.

That's possible.

Like, you know, it's I think certainly in the way we are now, let's say advertising disappeared tomorrow.

I think that the NFL could sell these games a la carte.

But here's why I would say this.

The reason I think that at some point the idea of commercial advertising particularly is going to disappear is

Because we don't have any proof that advertising works now.

The only thing we know about advertising is that it can introduce people to a product that they've never before experienced.

So if someone has never had a Budweiser and they see a commercial for Budweiser, it introduces that into their life.

But if they see a thousand Budweiser ads, it's not necessarily going to make them want to drink it more.

So advertising is already a gamble.

It's just the best thing that we have if you're a company or a corporation.

It's a little tautological, too, because it's like, well, we advertise a lot and our company is successful.

So we put more money into advertising and it stays successful.