Chuck Klosterman

I think that there is going to be a realization in the future that advertising is a lagging indicator of everything.

And that the amount it costs, not just to create ads, but to pay for them, to pay whoever, Fox or Prime, whoever is showing them, isn't worth it.

And that's going to be a sudden sort of sea change, right?

There's going to be this sudden realization that what these platforms and these networks are paying for this sport

It's not going to work.

Suddenly, there's going to be a collective bargaining agreement, and the amount of money is not going to go up.

for covering the NFL.

It's gonna go down.

And there's going to be a work stoppage.

And the bigger thing here, Bill, and this is the key point, is that I think the human relationship to football is already starting to change.

And 40 years from now, which is two generations, the average person, their only relationship to football will be it's an entertaining distraction that's on television.

And if there's a work stoppage, they're not going to care.

If there was a work stoppage now, people would lose their fucking mind.

They'd be like, what am I going to gamble on?

What am I going to do on weekends?

How do I live?

When the strikes happened in the 80s, and football wasn't as big as it is now then, but it was big.

And people were like, we want these games back.

We need these games back.

I can imagine a time in 50 years when this happens, and the kind of person who consumes football