Chuck Liddell

A lot of stuff I get now after the fact is because of all the PR we did trying to promote the sport.

I was, you did a good job with your brand.

I'm like, no, I just was trying to promote a sport.

Yeah.

We were just trying to grow a sport and they're not in the front.

for a long time and just trying to go into places and trying to learn how to do interviews i think um funny from when i first fought the first chip fight with tito is like you know dana came with man you gotta get you gotta get your interviews gotta get better oh radio interviews you gotta do you know but it was it was hard back then you go in there and people would ask you to say like i i

ask you the same dumb questions that really are they ask you asked and answered questions like they have their their idea whatever the answer should be and they kind of walk it through the question you're like um do i tell you you're an idiot and you're wrong or do i just go okay yeah yeah great uh that doesn't do anything and actually my um the manager at the time

His sister helped me, because she's, I'm not, they're like, get better at interviews.

So I went and I got an interview coach, basically.

She came in, she asked me, she asked me to write down 10 questions, all the 10 questions of what, you know, most common questions.

She looked down, like, they're asking, like, two, all these questions, there are two questions in there, that's it.

And look, these people obviously haven't done anything.

A lot of times you come to a radio interview, the guys haven't read a one sheet.

They don't know what MMA is.

They're asking me, is it like pro wrestling?

Like, no.

And the best bit of advice I got from her was she said,

Well, one, you need to speak up because I tend to mumble.

But then she said, you need to go out there.

These questions are dumb.