Chuck

Yeah, for sure.

There was a researcher, speaking of old, named James Olds in the 50s and 60s who did some experiments with rats and said, hey, every time I give these rats a little electrical stimulation in just the right place, right there behind the ear, they're going to keep pulling that lever down or whatever act I'm making them do.

They'll just do that over and over and over and over and over as long as I keep stimulating that area.

Yeah, in the 80s, they used sugar instead of methamphetamine, I guess.

And once again, very kind of cruelly, they cut off.

They didn't allow them any dopamine.

They killed them off with drugs.

But this time they gave them the sugar, and they said they're liking the sugar.

You can tell by the look on that little guy's face that he enjoys it.

But, and this is the key, it's not coming back and saying, give me more sugar, give me more sugar.

Yeah.

Well, it's liking versus wanting.

And that's a theory of reward behavior where liking is that pleasure, that hit you get, right, when you put that bite of peanut butter pie in your mouth is that pleasure.

Wanting is the motivation to earn the reward that you get out of having that peanut butter pie.

Right.

Like –

You know, you're up in the hotel room.

They don't have room service.

But you can get up out of bed and you can get dressed and you can get down the stairs because the elevator is broken and get that peanut butter pie if you want to.

But dopamine isn't enough to motivate you to get up and go get that peanut butter pie necessarily, even though you have great, great memories of the taste of it on your tongue and you love that stuff.