Chuck

I don't want any of it.

But in any case, all of that stuff combines to give you a hit of dopamine.

And it's specific.

And you're like, fine, that's great, whatever.

But it's specifically structured and built that way and coded that way so that you will become addicted to that social media platform.

And they have admitted as such.

In 2018, it was a big news item when they were, I don't know, it was like congressional testimony or something.

Can't remember exactly, but there was a VP at Facebook who came out and was basically like, hey, this is something we did on purpose.

And it was a core foundation was the really the quote that kind of stuck out with how people behave using our platform.

Like it was a part of the core strategy to get people to come back again and again and again.

Yeah, totally.

There's also this psychiatrist named Dr. Cameron, S-E-P-A-H, I guess, SEPA?

Is that how you'd say it?

Okay, one of those three.

Mm-hmm.

Who came out and said, all right, Dr.

There's this term that I'm going to float out there, and it's called a dopamine fast.

And the idea when that was floated was people heard that and they said, oh, well, dopamine just means – it's just a catch-all term basically for –

for any sort of addictive behavior, like reinforcement.

And you can go on a dopamine fast and like, you know, put that social media app down for a couple of weeks.