Ciara O'Brien

He will still be around.

It's not as if he's cutting and running away from the company.

He will still be there.

So there's a very kind of a gentle transition that's been happening for some time and will continue to happen for months to come.

It's not going to be, I suppose, like the sharp shock there was between Steve Jobs saying, you know, the time has come for me to where I can no longer do this

job to the best of my ability.

Basically, because he was so sick at that point that he needed to step back.

That was very much a short, sharp shock for people.

There has.

And look, Apple would have had a fairly strong product roadmap.

The challenge, I think, now is going to be what's next.

Because look, the iPhone for a long time was the driver of growth at Apple.

And a lot of stuff that has come after that has kind of hung on the iPhone as well.

So like the Apple Watch, I mean, you can only use it if you have an iPhone.

You can't use it with other devices.

You can't use it with an Android phone.

AirPods work best with...

with an iPhone and a Mac and all of those devices and an Apple Watch, you know, you can use them with other things, but, you know, everything works much more seamlessly.

And the idea is obviously that you get hooked into this ecosystem.

All of those services like Apple TV and Apple Fitness, obviously iCloud, iCloud Plus, they all hinged initially at first anyway on having some sort of Apple device.