Claire Saffitz

speaker

254 appearances 2 recordings 2 series first heard Apr 2026 last heard 3 Jun

Claire Saffitz’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 2 in all, peaking in Jun 2026 with 1.

Appearances

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Planet Money · There's no business like dough business · 3 Jun 2026 podcast

Underneath Jed's skepticism, there are three questions.

First, he wants to understand why there are three Wetzel's pretzels clustered so close together in the Atlantic Barclays station.

Second, he wants to know if they're competitors or collaborators.

And third, he wants to know if any of these locations are actually turning a profit.

And we started looking into this and it turned out the Atlantic Avenue Barclays Station was not the only instance of this sort of Wetzel's cluster.

Turns out there are also three Wetzel's pretzels at the American Dream Mall in New Jersey.

At the Del Amo Fashion Center in Torrance, California, there are three Wetzel's pretzels.

And at the Crypto.com Arena where the L.A.

Lakers play, there are five Wetzel's pretzels locations.

In fact, the more we looked into it, the more we noticed where one Wetzel's Pretzels location exists, other Wetzel's Pretzels are often very close by.

And that's when we decided to call you, Alexi, to try and solve Jed's little mystery.

Sign me up.

Let's go.

What is it about Jed's question that is so interesting to you?

Go for it.

I'd love to hear the answer.

And not having to go out and do it myself makes it even more enticing to me.

So today on the show, we go deep inside the pretzel supply chain to find out how Wetzels took over this subway station.

We'll hear of one man's journey to his own salty American dream, learn about consumer behavior and how franchises work.

And of course, there will be plenty of twists along the way.

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