Clate Mask
👤 SpeakerAppearances Over Time
Podcast Appearances
Thanks, Nathan.
Appreciate it.
Thanks for the opportunity to clear the air a little bit.
Appreciate it.
I am Nathan.
That's quite an intro.
Yeah, great question.
Well, a huge part of it is making sure that you've got the right target customer.
When you serve small businesses, you know, there are 27 million in the U.S.
on record.
There are probably at least that many that aren't on record in the U.S.
And then the numbers globally are, you know, even bigger than that.
So a massive, massive market, you got to serve the right kind of small business customer.
And I think that's probably been the biggest thing for us over the years.
And we haven't always got it right.
I mean, we got our ups and downs and
challenges over the last 12, 13 years, particularly about six, seven years ago when we didn't get it quite right.
And it just about killed us.
So you got to get it right.
You got to get the product market fit.