Clate Mask

You know, that's always critical.

I think everybody, everybody that has a SaaS product knows that it's just really, really tricky to get, to get that product market fit right in the small business market.

Yeah, so we focus on businesses that are two to 25 employees.

The sweet spot for us really is two to 10 employees.

That's where most of our customer base is.

And on average, they're paying us between 250 and 300 bucks a month to get the benefits of sales and marketing automation in their business.

Salesforce.com for small business.

QuickBooks meets Salesforce.

That's the market that we serve.

But I think if you had to kind of go a click deeper, you'd say it's CRM, marketing automation, sales automation, e-commerce all in one suite.

Yeah, it's actually becoming a more important part of our revenue.

For a long time, we just made a few basis points, and it wasn't really much of a focus for us.

Our customers were using order forms and shopping carts and our software to complete sales, but we really were not getting hardly anything out of that.

Then we created our own payment solution.

And about less than two years ago, and now that's becoming a growing part of our revenue.

And it's a good high margin business.

And it's super awesome for our customers, because it's not just another merchant account provider, it's an ability to do all kinds of awesome automation, when you

swipe a card if you use our mobile reader, or if you just process an order using our order forms or shopping cart using our payment solution.

So the key is really not that it's just another payment solution.

It's that it triggers all kinds of beautiful automation using our Infusionsoft payments.