Clate Mask
👤 Speaker
407
total appearances
Appearances Over Time
Podcast Appearances
SaaS Interviews with CEOs, Startups, Founders
637: Reason Infusionsoft Didn't IPO, Passes $100M ARR, $125M Raised, Helping 45,000 SMB's With Marketing and Sales Automation with CEO Clate Mask
Right.
SaaS Interviews with CEOs, Startups, Founders
637: Reason Infusionsoft Didn't IPO, Passes $100M ARR, $125M Raised, Helping 45,000 SMB's With Marketing and Sales Automation with CEO Clate Mask
So, you know, anything over, uh, over a three is considered okay, but when you can get up pushing five, that's awesome.
SaaS Interviews with CEOs, Startups, Founders
637: Reason Infusionsoft Didn't IPO, Passes $100M ARR, $125M Raised, Helping 45,000 SMB's With Marketing and Sales Automation with CEO Clate Mask
So, um, but you know, that's that number, the LTV CAC ratio is the number that,
SaaS Interviews with CEOs, Startups, Founders
637: Reason Infusionsoft Didn't IPO, Passes $100M ARR, $125M Raised, Helping 45,000 SMB's With Marketing and Sales Automation with CEO Clate Mask
that every SaaS leader knows they've got to manage well.
SaaS Interviews with CEOs, Startups, Founders
637: Reason Infusionsoft Didn't IPO, Passes $100M ARR, $125M Raised, Helping 45,000 SMB's With Marketing and Sales Automation with CEO Clate Mask
And that's the trick.
SaaS Interviews with CEOs, Startups, Founders
637: Reason Infusionsoft Didn't IPO, Passes $100M ARR, $125M Raised, Helping 45,000 SMB's With Marketing and Sales Automation with CEO Clate Mask
It's better to do revenue than unit churn.
SaaS Interviews with CEOs, Startups, Founders
637: Reason Infusionsoft Didn't IPO, Passes $100M ARR, $125M Raised, Helping 45,000 SMB's With Marketing and Sales Automation with CEO Clate Mask
Well, not quite, but we're, you know, we're moving toward that direction.
SaaS Interviews with CEOs, Startups, Founders
637: Reason Infusionsoft Didn't IPO, Passes $100M ARR, $125M Raised, Helping 45,000 SMB's With Marketing and Sales Automation with CEO Clate Mask
So, but the point is, yeah, you want to do, you want to do revenue or otherwise your LTV calculation doesn't look right.
SaaS Interviews with CEOs, Startups, Founders
637: Reason Infusionsoft Didn't IPO, Passes $100M ARR, $125M Raised, Helping 45,000 SMB's With Marketing and Sales Automation with CEO Clate Mask
And that's what many people don't want to do.
SaaS Interviews with CEOs, Startups, Founders
637: Reason Infusionsoft Didn't IPO, Passes $100M ARR, $125M Raised, Helping 45,000 SMB's With Marketing and Sales Automation with CEO Clate Mask
So anybody that wants to compete with a fusion stuff, Hey, no upfront fee.
SaaS Interviews with CEOs, Startups, Founders
637: Reason Infusionsoft Didn't IPO, Passes $100M ARR, $125M Raised, Helping 45,000 SMB's With Marketing and Sales Automation with CEO Clate Mask
And I know what your turn looks like.
SaaS Interviews with CEOs, Startups, Founders
637: Reason Infusionsoft Didn't IPO, Passes $100M ARR, $125M Raised, Helping 45,000 SMB's With Marketing and Sales Automation with CEO Clate Mask
Oh man.
SaaS Interviews with CEOs, Startups, Founders
637: Reason Infusionsoft Didn't IPO, Passes $100M ARR, $125M Raised, Helping 45,000 SMB's With Marketing and Sales Automation with CEO Clate Mask
Favorite business book.
SaaS Interviews with CEOs, Startups, Founders
637: Reason Infusionsoft Didn't IPO, Passes $100M ARR, $125M Raised, Helping 45,000 SMB's With Marketing and Sales Automation with CEO Clate Mask
Hard to pick a favorite.
SaaS Interviews with CEOs, Startups, Founders
637: Reason Infusionsoft Didn't IPO, Passes $100M ARR, $125M Raised, Helping 45,000 SMB's With Marketing and Sales Automation with CEO Clate Mask
Crossing the Chasm is pretty good.
SaaS Interviews with CEOs, Startups, Founders
637: Reason Infusionsoft Didn't IPO, Passes $100M ARR, $125M Raised, Helping 45,000 SMB's With Marketing and Sales Automation with CEO Clate Mask
Crossing the Chasm is pretty good.
SaaS Interviews with CEOs, Startups, Founders
637: Reason Infusionsoft Didn't IPO, Passes $100M ARR, $125M Raised, Helping 45,000 SMB's With Marketing and Sales Automation with CEO Clate Mask
But I've read so many that I love.
SaaS Interviews with CEOs, Startups, Founders
637: Reason Infusionsoft Didn't IPO, Passes $100M ARR, $125M Raised, Helping 45,000 SMB's With Marketing and Sales Automation with CEO Clate Mask
But probably the better thing to say is what's your favorite book right now?
SaaS Interviews with CEOs, Startups, Founders
637: Reason Infusionsoft Didn't IPO, Passes $100M ARR, $125M Raised, Helping 45,000 SMB's With Marketing and Sales Automation with CEO Clate Mask
Okay.
SaaS Interviews with CEOs, Startups, Founders
637: Reason Infusionsoft Didn't IPO, Passes $100M ARR, $125M Raised, Helping 45,000 SMB's With Marketing and Sales Automation with CEO Clate Mask
And I'd say The Advantage.