Cliff Kuang

And so when you take all that friction away, you can ask the question, what decisions aren't we making consciously? What decisions are being made for us? And how might we have made decisions differently if things weren't so easy?

One example of what you're talking about would be this really interesting experiment that's happening at Carnival, right?

One example of what you're talking about would be this really interesting experiment that's happening at Carnival, right?

One example of what you're talking about would be this really interesting experiment that's happening at Carnival, right?

And what they're doing on their cruise ships is supplying all of the passengers with what they call an ocean medallion, which is essentially a Bluetooth near field communication device that allows your profile to sort of travel with you on the ship as you walk around the ship, right?

And what they're doing on their cruise ships is supplying all of the passengers with what they call an ocean medallion, which is essentially a Bluetooth near field communication device that allows your profile to sort of travel with you on the ship as you walk around the ship, right?

And what they're doing on their cruise ships is supplying all of the passengers with what they call an ocean medallion, which is essentially a Bluetooth near field communication device that allows your profile to sort of travel with you on the ship as you walk around the ship, right?

And so your preferences, the things that you've ordered, the things that you want, the things that you've signed up for are now sort of they're invisibly trailing you as you walk through the ship, right? So that means that the crew members can say like, oh, I see you're headed to this restaurant. Do you want to go there?

And so your preferences, the things that you've ordered, the things that you want, the things that you've signed up for are now sort of they're invisibly trailing you as you walk through the ship, right? So that means that the crew members can say like, oh, I see you're headed to this restaurant. Do you want to go there?

And so your preferences, the things that you've ordered, the things that you want, the things that you've signed up for are now sort of they're invisibly trailing you as you walk through the ship, right? So that means that the crew members can say like, oh, I see you're headed to this restaurant. Do you want to go there?

But what's also can happen is that the screens around you can basically say, oh, here's some just suggestions for you based on this enormous, quote unquote, personal genome of your tastes and history that is essentially being tracked and updated in real time, right? And so there is a sense in which, yeah, like, People really seem to respond to that.

But what's also can happen is that the screens around you can basically say, oh, here's some just suggestions for you based on this enormous, quote unquote, personal genome of your tastes and history that is essentially being tracked and updated in real time, right? And so there is a sense in which, yeah, like, People really seem to respond to that.

But what's also can happen is that the screens around you can basically say, oh, here's some just suggestions for you based on this enormous, quote unquote, personal genome of your tastes and history that is essentially being tracked and updated in real time, right? And so there is a sense in which, yeah, like, People really seem to respond to that.

You know, they like having the things that they want presented to them in the most seamless possible way. But there's a sense in which, like, you know, if you extrapolate that example out into the real world, you can ask the question, is that something you would want to be happening with your life constantly? And that seems far fetched. Right.

You know, they like having the things that they want presented to them in the most seamless possible way. But there's a sense in which, like, you know, if you extrapolate that example out into the real world, you can ask the question, is that something you would want to be happening with your life constantly? And that seems far fetched. Right.

You know, they like having the things that they want presented to them in the most seamless possible way. But there's a sense in which, like, you know, if you extrapolate that example out into the real world, you can ask the question, is that something you would want to be happening with your life constantly? And that seems far fetched. Right.

Until you realize that, like, look, because of the way advertising works today, because of the way digital platforms work today. all those things happen to you almost on a minute by minute basis.

Until you realize that, like, look, because of the way advertising works today, because of the way digital platforms work today. all those things happen to you almost on a minute by minute basis.

Until you realize that, like, look, because of the way advertising works today, because of the way digital platforms work today. all those things happen to you almost on a minute by minute basis.

And certainly they're happening to you constantly through the websites you visit, the apps that you use, and all these kinds of invisible means of like putting things in front of you that you may not have explicitly said that you want.