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Cliff Kuang

👤 Person
183 total appearances

Appearances Over Time

Podcast Appearances

Something You Should Know
How Things Became User Friendly & Effective Ways to Change People’s Minds - SYSK Choice

And so this idea that things have to be simple enough to be worked on this very limited screen in some sense, where you don't have like a full keyboard, you don't have like an entire, you know, you don't have a mouse and all these kinds of things. The idea that You need to be able to manage your life through this one tiny device has really shifted the expectations for everything else.

Something You Should Know
How Things Became User Friendly & Effective Ways to Change People’s Minds - SYSK Choice

And so this idea that things have to be simple enough to be worked on this very limited screen in some sense, where you don't have like a full keyboard, you don't have like an entire, you know, you don't have a mouse and all these kinds of things. The idea that You need to be able to manage your life through this one tiny device has really shifted the expectations for everything else.

Something You Should Know
How Things Became User Friendly & Effective Ways to Change People’s Minds - SYSK Choice

And so this idea that things have to be simple enough to be worked on this very limited screen in some sense, where you don't have like a full keyboard, you don't have like an entire, you know, you don't have a mouse and all these kinds of things. The idea that You need to be able to manage your life through this one tiny device has really shifted the expectations for everything else.

Something You Should Know
How Things Became User Friendly & Effective Ways to Change People’s Minds - SYSK Choice

And so in an era in which, you know, you can have some have a company like Amazon or Uber delivered to you service with an ease that's never been seen before. We bring those expectations to all the other things in our lives because everything should be accessible right through an app or whatever. And so those expectations bleed from one arena to another.

Something You Should Know
How Things Became User Friendly & Effective Ways to Change People’s Minds - SYSK Choice

And so in an era in which, you know, you can have some have a company like Amazon or Uber delivered to you service with an ease that's never been seen before. We bring those expectations to all the other things in our lives because everything should be accessible right through an app or whatever. And so those expectations bleed from one arena to another.

Something You Should Know
How Things Became User Friendly & Effective Ways to Change People’s Minds - SYSK Choice

And so in an era in which, you know, you can have some have a company like Amazon or Uber delivered to you service with an ease that's never been seen before. We bring those expectations to all the other things in our lives because everything should be accessible right through an app or whatever. And so those expectations bleed from one arena to another.

Something You Should Know
How Things Became User Friendly & Effective Ways to Change People’s Minds - SYSK Choice

I think that there are pluses and minuses, right? If you ask people today, like, oh, you know, what would life be without your cell phone? People say, oh, man, it'd be so hard. I wouldn't know where to go. I wouldn't be able to keep in touch with my friends. I wouldn't be able to keep in touch with work.

Something You Should Know
How Things Became User Friendly & Effective Ways to Change People’s Minds - SYSK Choice

I think that there are pluses and minuses, right? If you ask people today, like, oh, you know, what would life be without your cell phone? People say, oh, man, it'd be so hard. I wouldn't know where to go. I wouldn't be able to keep in touch with my friends. I wouldn't be able to keep in touch with work.

Something You Should Know
How Things Became User Friendly & Effective Ways to Change People’s Minds - SYSK Choice

I think that there are pluses and minuses, right? If you ask people today, like, oh, you know, what would life be without your cell phone? People say, oh, man, it'd be so hard. I wouldn't know where to go. I wouldn't be able to keep in touch with my friends. I wouldn't be able to keep in touch with work.

Something You Should Know
How Things Became User Friendly & Effective Ways to Change People’s Minds - SYSK Choice

And so there is this idea that things are now easier and more accessible to us than they've ever been before. But at the same time, when everything becomes simple to operate, you get into this world in which services like Facebook or whatever are trying to anticipate what you want before you even know what you want, before you even decided exactly what it is you're after, right?

Something You Should Know
How Things Became User Friendly & Effective Ways to Change People’s Minds - SYSK Choice

And so there is this idea that things are now easier and more accessible to us than they've ever been before. But at the same time, when everything becomes simple to operate, you get into this world in which services like Facebook or whatever are trying to anticipate what you want before you even know what you want, before you even decided exactly what it is you're after, right?

Something You Should Know
How Things Became User Friendly & Effective Ways to Change People’s Minds - SYSK Choice

And so there is this idea that things are now easier and more accessible to us than they've ever been before. But at the same time, when everything becomes simple to operate, you get into this world in which services like Facebook or whatever are trying to anticipate what you want before you even know what you want, before you even decided exactly what it is you're after, right?

Something You Should Know
How Things Became User Friendly & Effective Ways to Change People’s Minds - SYSK Choice

And so this world in which a lot of those assumptions are being sort of intuited and anticipated by machines is is a world in which we don't necessarily have to think as hard about what we want or how we want to act in the world. Instead, these things are in some ways being crafted by the interfaces around us. And that, I think, is the real challenge point, right?

Something You Should Know
How Things Became User Friendly & Effective Ways to Change People’s Minds - SYSK Choice

And so this world in which a lot of those assumptions are being sort of intuited and anticipated by machines is is a world in which we don't necessarily have to think as hard about what we want or how we want to act in the world. Instead, these things are in some ways being crafted by the interfaces around us. And that, I think, is the real challenge point, right?

Something You Should Know
How Things Became User Friendly & Effective Ways to Change People’s Minds - SYSK Choice

And so this world in which a lot of those assumptions are being sort of intuited and anticipated by machines is is a world in which we don't necessarily have to think as hard about what we want or how we want to act in the world. Instead, these things are in some ways being crafted by the interfaces around us. And that, I think, is the real challenge point, right?

Something You Should Know
How Things Became User Friendly & Effective Ways to Change People’s Minds - SYSK Choice

Because, you know, a world in which there's no friction is a world in which everything comes to you so easily that you almost don't even have to think about it, right? But friction in some ways is the path to introspection, right? Friction is the way that we decide whether or not something is really worth having or really worth wanting.

Something You Should Know
How Things Became User Friendly & Effective Ways to Change People’s Minds - SYSK Choice

Because, you know, a world in which there's no friction is a world in which everything comes to you so easily that you almost don't even have to think about it, right? But friction in some ways is the path to introspection, right? Friction is the way that we decide whether or not something is really worth having or really worth wanting.

Something You Should Know
How Things Became User Friendly & Effective Ways to Change People’s Minds - SYSK Choice

Because, you know, a world in which there's no friction is a world in which everything comes to you so easily that you almost don't even have to think about it, right? But friction in some ways is the path to introspection, right? Friction is the way that we decide whether or not something is really worth having or really worth wanting.

Something You Should Know
How Things Became User Friendly & Effective Ways to Change People’s Minds - SYSK Choice

And so when you take all that friction away, you can ask the question, what decisions aren't we making consciously? What decisions are being made for us? And how might we have made decisions differently if things weren't so easy?

Something You Should Know
How Things Became User Friendly & Effective Ways to Change People’s Minds - SYSK Choice

And so when you take all that friction away, you can ask the question, what decisions aren't we making consciously? What decisions are being made for us? And how might we have made decisions differently if things weren't so easy?