Cliff Sims

So that's how I got to know him personally during that time period.

And so when I came into the White House, I was still doing that.

Anytime Trump shot a video,

I was there with the White House Communications Office, the military guys, WACA, that shoot all those videos.

You know, it was me and all the military guys shooting those things, because I knew his likes and dislikes, and here's how we need to set up the teleprompter, and here's how we need to set up the lighting, and here's how we need to, you know, all that.

And then I'd look at the remarks and, you know, say, well, he ain't gonna say that.

Let's get rid of that.

Let's do this other.

You know, so I got to know him really well, and he had a comfort level, I think, that I was gonna make sure to take care of him

that he was going to be presented in the way that he wanted to be presented.

So that's how I got to know him.

So not all communications, but I was in charge of messaging mainly.

So the delineation there is I wasn't dealing much with the press.

directly, I was dealing with working with the speech writing team, building, for instance, for the big tax cut that Trump passed, helped develop how are we gonna talk about this?

What is the messaging that we're gonna use?

And then the communications and press teams would push that out in different ways, and we'd come up with different ways to get the message out.

So I was kind of in charge of the initial message.

But even that, Trump's in charge.

Trump's his own communications director.

That rally in Alabama...