Cliff Sims

It was one guy and a microphone.

That's what the campaign, and that's why they thought he was gonna lose because, but Hillary has all these staffers and they're spending all this money on advertising and they're doing all these different things in the swing states.

And meanwhile, it's Trump.

going around the country, speaking to tens of thousands of people every day.

And even on the last, like the last 48 hours of the campaign, I won't get this exactly right, I think he did 10 rallies in the last 48 hours.

Like back to back to, like do a rally, get on the plane, do a rally, get on the plane, do a rally, get on the plane, up till like midnight on election day,

the night before the election, he's like in North Carolina or something doing a rally at one o'clock in the morning.

It's like his seventh rally of the day or something like that.

He was just relentless taking his message directly to the American people.

So how did I catch his attention?

I think

One, it was a small team.

And then the second thing is one of my roles on the campaign was anytime that the president would shoot a video message, I was his guy there with him shooting the video message.

And Trump is a TV guy, right?

That's his background.

So he really is particular about, I want to be lit this way.

I want to be shot from this angle.

the way that the remarks are written are kind of unique to a Trumpian way of doing things.

He likes the background to be a certain way.

All of these different like very nuanced things that are his likes, I got to know those things and I was there with him for a lot of those things.