Codie Sanchez
👤 SpeakerAppearances Over Time
Podcast Appearances
And I hit publish before I think the show ended.
One day later, the first subscriber came through.
I remember screenshotting it and showing Chris.
He was like, cool.
That was the launch.
So the newsletter, the podcast, the book, the brand, the team, all of that came after.
I got the subscriber.
Then I got the first dollars.
Then the company followed.
So you don't need a plan.
You need the dollar.
Trap two, research mode.
You're going to start right after you finish the course, you promise.
Right after you read one more book, I swear.
Right after you watch the podcast, right?
This like information consumption, it feels like you're progressing because it has the same texture as work, you know?
You're learning, you're taking notes, but
Sadly, and this is crazy, but neuroscience shows you're burning the exact dopamine your brain needs for execution.
It can't tell the difference.
So by the time you finish the mental masturbation is what I call it, you're not ready to do the real thing.