Codie Sanchez

And that story ran to really big headlines.

And it led to the next one and the next one and the next one.

And all of those eventual pivots led to contrarian thinking.

And none of that happens if I sit waiting to feel ready.

So you don't wait for the feeling.

You walk across the bridge.

Trap four, the future self-illusion.

So this is probably the deepest one.

You believe that Monday you, January you, or after this quarter you will be different, right?

Like you'll be more disciplined.

You'll be more focused.

You'll be less tired.

I hate to tell you, that person does not exist.

There's a behavioral economist at UCLA, name is Hal Hirschfield.

He ran a study where he showed participants age-progressed renderings of their own future selves.

The participants who emotionally connected with the older version made dramatically better long-term decisions.

They saved more for retirement.

They exercised more.

They were less impulsive.

The ones who couldn't connect treated their future self like a stranger.