Codie Sanchez

They didn't know anything to that person.

So when you start to say, you know, I'll start Monday, you're actually passing the responsibility to a stranger.

And that stranger doesn't want to do it anymore today than you do.

So this pattern just repeats.

The version of you who builds the business is not future you.

It's today you doing one small thing for five minutes.

Future you only exists if you make them.

And I lived this one.

I had the idea that became contrarian thinking for years before I did anything.

And, you know, every day, every month, whatever, it would be, well, I'll start it then.

And I remember having four notebooks full of ideas.

Like, have you ever had that?

Like, you know, your ideas list?

I used to call it my someday maybe list.

And I hadn't actually done anything because future Cody was going to do the work.

Present Cody, well, she wasn't ready to become her.

And so the only way that that happened was opening that laptop on a random Tuesday and writing the worst version of a newsletter anyone had ever read.

And that bad newsletter is the only reason any of this exists.

So here's the fix, or what we call the protocol.

Shrink, specify, stack.