Codie Sanchez

You shrink the action until your brain stops fighting it.

The avoidance reflex fires when the task looks too big.

It kind of threatens your identity.

So you shrink it until your brain doesn't really feel like it needs to defend against anything.

You don't say, I'm going to write a book.

You're like, I'm just going to write a sentence.

You don't launch the business.

You buy the domain.

You know, you don't make 20 cold calls.

You write one cold email.

So this actually comes from that famous BJ Fogg study at the Stanford Behavior Design Lab.

His model is simple, but like, oh, so brilliant.

He said behavior equals motivation times ability times prompt.

So like you can't reliably crank motivation, right?

You can crank ability, though, by making the tasks.

smaller and smaller.

So if you do it in under two minutes, it turns out you have continuation rates many times higher than tasks framed at their full scope.

And I know you know this too, because you're like me, but how many times have you had a six hour problem that you need to solve?

And when you go to do it, you're like, oh, that took about 20 minutes.

So here's the trick.