Codie Sanchez

Most days, once you do the five minute version, you keep going.

Like you can go the 20 minutes or six hours.

The avoidance only really happens because you haven't started.

So if you get past that threshold, it kind of disappears.

But even if you do only the five minutes, you win.

Like, okay, that's a receipt.

That's a new rewiring of your brain.

Move two, specify the move with surgical precision.

I think a lot of people fail here because they say, okay, I'll work on the business this week.

That's not a plan.

So what does neuroscience tell us?

Behavioral psychologist Peter Galwitzer, he spent 30 years studying something he calls implementation intentions.

Also, I don't know why all of these are such mouthfuls, but it must be a psychology thing.

He basically did this meta-analysis combining 94 independent studies across 8,000 people.

people who pre-design exactly when, where, and how they'll decide to do something, well, then they complete tasks at roughly two to three times the rate of people who are like, I'm going to, at some point, do something.

And this is across nearly everybody measured.

So if you say, I'll work on the business this week, no bueno.

Instead, you're going to say, I will spend 25 minutes on the customer outreach list at 7 a.m.

tomorrow on the kitchen table with my phone in the other room.

That specificness is the entire mechanism.