Codie Sanchez

You're like, I missed my walk today, so I won't do 10,000 steps.

I'll do 20,000 steps.

And you're like, well, that's ludicrous.

I don't have time.

We don't want to do that because it actually triggers the avoidance reflex harder because now the task is, oh, it's bigger.

It's grown.

And so when you don't, you know, succeed at that and you fail the next time, it feels worse.

So I just want you to run the protocol again the next day at the smallest possible scale.

Five minutes, one sentence, that's it.

In fact, like James Dyson, who's like such an underrated entrepreneur to study, he built 5,127 prototypes of his vacuum cleaner before he had one that works.

He literally failed, I think, for 15 years.

And, you know, he built prototype, you know, whatever one morning, then the next one the next morning.

And he finally sold the company that made him a billionaire and one of the richest men in the world.

And, you know, I remember like when I was trying to buy a business, I cold called business owners before I bought my first one.

I think I cold called 50.

And I got so used to no's.

Some people hung up.

You know, a few told me I was too young.

One said his wife would kill him if he sold.

You know, one of them asked me out.