Codie Sanchez

But you know what a better play would be?

Is you look for a few companies that you really like, and you say, I want to do distributing equity deal with you.

And instead, I don't know, I love this notebook company.

And so notebook company, I want to put you as the sponsor for all of our podcasts or for some of our podcasts.

I'm not going to take any cash upfront or I'm going to take a decreased cash rate.

And instead, I don't know, I love this notebook company.

And that would typically cost you $100,000 in ad spend.

And so notebook company, I want to put you as the sponsor for all of our podcasts or for some of our podcasts.

Instead of that, you're going to give me $100,000 in value in the company as I drive XYZ metric.

And that would typically cost you $100,000 in ad spend.

And I want a percentage payout every quarter based on the ownership percentage I have in the company.

Instead of that, you're going to give me $100,000 in value in the company as I drive XYZ metric.

So I want a profit share or a rev share.

Because you don't really want to do just an equity deal because then you end up not making any money and you still got to pay your employees and everything.

And I want a percentage payout every quarter based on the ownership percentage I have in the company.

You need some cash to come in.

So I want a profit share or a rev share.

And so distributing equity is a really cool way to do a deal if you have an audience.

Because you don't really want to do just an equity deal because then you end up not making any money and you still got to pay your employees and everything.

You need some cash to come in.