Codie Sanchez

Well, a new market might be you start to take newborns.

Another market might be that you add a preschool in the back.

Another market might be that you add a preschool in the back.

Another market might be you just add another one 25 miles away in a new location.

Another market might be you just add another one 25 miles away in a new location.

So you think about what are all the different markets we're not serving that we could get revenue lines on?

So you think about what are all the different markets we're not serving that we could get revenue lines on?

And then you go to marketing, which might be like, we don't use Facebook ads.

And then you go to marketing, which might be like, we don't use Facebook ads.

We don't use TikTok.

We don't use TikTok.

Why don't we have a YouTube?

Why don't we have a YouTube?

What about if we had cold call outreach?

What about if we had cold call outreach?

And then measurements is what inside the business are we not actually measuring right now?

And then measurements is what inside the business are we not actually measuring right now?

Where if we measured something, then we actually usually outperform in it.

Where if we measured something, then we actually usually outperform in it.

And so we apply this 3M strategy to all the businesses that we run.