Codie Sanchez

Trap two, research mode.

You're going to start right after you finish the course, you promise.

Right after you read one more book, I swear.

Right after you watch the podcast, right?

This like information consumption, it feels like you're progressing because it has the same texture as work, you know?

You're learning, you're taking notes, but

Sadly, and this is crazy, but neuroscience shows you're burning the exact dopamine your brain needs for execution.

It can't tell the difference.

So by the time you finish the mental masturbation is what I call it, you're not ready to do the real thing.

You're never going to make a baby by yourself, right?

And so you feed the want and actually starve to the do.

And then Val Ravikant, we have an incredible episode on that.

Actually, you should go back and listen to it with Eric Jorgensen.

Naval Ravikant said he'd rather read the same hundred great books over and over than chase a thousand new ones.

And that like bottleneck on building anything worth having is not input, it's reps.

So if you've been researching the same topic, then you're actually hiding.

So I want you to stop.

I mean, I spent six months researching books.

Before I bought my first laundromat, six months of like reading a bunch of stuff, I had been in finance already for a better part of a decade.

And, you know, I would be on YouTube feeding me case studies at 2 a.m.