Codie Sanchez

So if you do it in under two minutes, it turns out you have continuation rates many times higher than tasks framed at their full scope.

And I know you know this too, because you're like me, but how many times have you had a six hour problem that you need to solve?

And when you go to do it, you're like, oh, that took about 20 minutes.

So here's the trick.

Most days, once you do the five minute version, you keep going.

Like you can go the 20 minutes or six hours.

The avoidance only really happens because you haven't started.

So if you get past that threshold, it kind of disappears.

But even if you do only the five minutes, you win.

Like, okay, that's a receipt.

That's a new rewiring of your brain.

Move two, specify the move with surgical precision.

I think a lot of people fail here because they say, okay, I'll work on the business this week.

That's not a plan.

So what does neuroscience tell us?

Behavioral psychologist Peter Galwitzer, he spent 30 years studying something he calls implementation intentions.

Also, I don't know why all of these are such mouthfuls, but it must be a psychology thing.

He basically did this meta-analysis combining 94 independent studies across 8,000 people.

people who pre-design exactly when, where, and how they'll decide to do something, well, then they complete tasks at roughly two to three times the rate of people who are like, I'm going to, at some point, do something.

And this is across nearly everybody measured.