Codie Sanchez

So if you say, I'll work on the business this week, no bueno.

Instead, you're going to say, I will spend 25 minutes on the customer outreach list at 7 a.m.

tomorrow on the kitchen table with my phone in the other room.

That specificness is the entire mechanism.

So kind of hands future you a finished decision so you don't have to argue about it in the morning.

And there's like something called the if-then format that works even better.

So if it's 7 a.m.

and I'm at the kitchen table, then I open the laptop and start the outreach list.

So you're not asking yourself to feel motivated, right?

The next move, move three, stack it onto something you already do.

I think the reason most new habits die is they have no anchor, right?

Like you have to remember to do that.

And that remembering is the tax.

And that actually breaks your habit eventually.

So if you anchor the new behavior to an existing one, like after I pour my cup of coffee, I open the laptop.

After I drop the kids off, I open the dock.

After my morning run, I write one sentence.

The trigger is the old habit and the new habit gets to ride along as passenger.

I like to think about can my habits ride along with me?

And this is probably one of the most underrated levers in behavioral science.