Codie Sanchez

So this is probably the deepest one.

You believe that Monday you, January you, or after this quarter you will be different, right?

Like you'll be more disciplined.

You'll be more focused.

You'll be less tired.

I hate to tell you, that person does not exist.

There's a behavioral economist at UCLA, name is Hal Hirschfield.

He ran a study where he showed participants age-progressed renderings of their own future selves.

The participants who emotionally connected with the older version made dramatically better long-term decisions.

They saved more for retirement.

They exercised more.

They were less impulsive.

The ones who couldn't connect treated their future self like a stranger.

They didn't know anything to that person.

So when you start to say, you know, I'll start Monday, you're actually passing the responsibility to a stranger.

And that stranger doesn't want to do it anymore today than you do.

So this pattern just repeats.

The version of you who builds the business is not future you.

It's today you doing one small thing for five minutes.

Future you only exists if you make them.