Codie Sanchez

And I lived this one.

I had the idea that became contrarian thinking for years before I did anything.

And, you know, every day, every month, whatever, it would be, well, I'll start it then.

And I remember having four notebooks full of ideas.

Like, have you ever had that?

Like, you know, your ideas list?

I used to call it my someday maybe list.

And I hadn't actually done anything because future Cody was going to do the work.

Present Cody, well, she wasn't ready to become her.

And so the only way that that happened was opening that laptop on a random Tuesday and writing the worst version of a newsletter anyone had ever read.

And that bad newsletter is the only reason any of this exists.

So here's the fix, or what we call the protocol.

Shrink, specify, stack.

You shrink the action until your brain stops fighting it.

The avoidance reflex fires when the task looks too big.

It kind of threatens your identity.

So you shrink it until your brain doesn't really feel like it needs to defend against anything.

You don't say, I'm going to write a book.

You're like, I'm just going to write a sentence.

You don't launch the business.