Codie Sanchez

You buy the domain.

You know, you don't make 20 cold calls.

You write one cold email.

So this actually comes from that famous BJ Fogg study at the Stanford Behavior Design Lab.

His model is simple, but like, oh, so brilliant.

He said behavior equals motivation times ability times prompt.

So like you can't reliably crank motivation, right?

You can crank ability, though, by making the tasks.

smaller and smaller.

So if you do it in under two minutes, it turns out you have continuation rates many times higher than tasks framed at their full scope.

And I know you know this too, because you're like me, but how many times have you had a six hour problem that you need to solve?

And when you go to do it, you're like, oh, that took about 20 minutes.

So here's the trick.

Most days, once you do the five minute version, you keep going.

Like you can go the 20 minutes or six hours.

The avoidance only really happens because you haven't started.

So if you get past that threshold, it kind of disappears.

But even if you do only the five minutes, you win.

Like, okay, that's a receipt.

That's a new rewiring of your brain.